You are a shiny new startup, paperwork freshly signed and getting ready to open your doors to the world. You and your initial startup team already have the beginnings of a company culture and you’ve got a pretty good idea of who your target audience is. Now all you need
Too often, digital and traditional marketing seem to be at odds. Anyone selling you on inbound marketing immediately goes toward its increased effectiveness toward sending postcards, or buying newspaper ads. But do you really need to decide between marketing your business online and offline?
Email marketing is dead. How many times have you heard that statement over the course of the past decade? First, social media was supposed to replace it. Then, texting looked to take preference. And yet, here we are, only a few days away from 2018, and the concept is still
There are many great reasons to work with a marketing agency, such as the fact that they usually have a lot of experience in their field and are up to date with the latest developments in the marketing world. Most small businesses can benefit from such a business arrangement, since
It is true that small businesses benefit from being on social media. It lets them increase their reach, gain insights about key audiences, receive immediate customer feedback and more. Yet for a small business owner already wearing a dozen different hats, knowing where and how to build a social media
Email marketing is a powerful tool to communicate with prospects and customers. Email statistics, which prove its effectiveness, are often mentioned in any article regarding email marketing campaigns, however, there is still a remarkable amount of cynicism among marketers concerning the effectiveness of simply sending an email to a contact
Producing valuable content will attract your target audience and generate more quality leads at a lower cost than traditional marketing. According to Google and other major search engines, content is now king. Gone are the days of keyword stuffing to improve your search rankings. If you want to grow your
When done right, your email list contains individuals in your target audience who have given you contact information and have requested you send them content regularly. And the more engaging the content, the more likely individuals on your list will take action and become customers and sharers of your content.
As a business owner, it is tempting to want to direct every single aspect of your day-to-day operations. This is your baby, so you know what’s best about its care and feeding. This is often the case when it comes to marketing. You may think, “Oh marketing is such a
Many small businesses may not realize the importance of a brand. They wrongly believe that branding is something best left to larger businesses. Nike is a brand. Pepsi is a brand. But your small business doesn’t seem like a brand to you.