“Once upon a time, our contact with wellness was occasional: we went to the gym or got a massage. But this is changing fast: a wellness mindset is starting to permeate the global consumer consciousness, affecting people’s daily decision-making…Wellness, for more people, is evolving from rarely to daily, from episodic
In our previous blog post, Your Marketing is Failing Because You Didn’t Start Here, we spoke about the definition and importance of Buyer Personas. Now, we are going to teach you to create these Personas so that you can stop wasting your money advertising to the wrong audience. Step 1:
While there are thousands of ways to spend money on marketing, none of them will be truly effective if you don’t take the time to first create your customer Personas. Building a Persona helps you to better understand your customers and speak to them effectively. Personas remove some of the
Search engine optimization (SEO) can be challenging to understand. People tend to hyperfocus on Google’s frequent algorithm changes and which keywords to pack into their text rather than focusing on strategies that could significantly improve their search engine rankings. As a result, there are plenty of myths out there that need to be dispelled. Here are ten of the most popular SEO myths.
Identifying buyer personas for your business is critical to successful marketing. This helps your team develop winning products, write compelling messages, boost productivity and hone your brand’s messaging. If you’ve not yet created buyer personas, don’t fret! We’ve put together some helpful tips to get you started.
At first glance, the value of social media marketing might seem difficult to pin down. But we’ll cut to the chase: a strong social media presence, both organic and paid, is profoundly beneficial –if not imperative– to the success of your brand.
Blogging can be a great way to reach new customers. Much of the time, when someone is searching for information online, they are eventually directed to a blog. If the blog is relevant to their query, the person might also click through to other pages of the website, eventually becoming a patron down the line.
All search engines have a secret recipe called algorithms that turn data into useful search results. Search results that matter for website owners. Higher rankings help people find your website. The secret to higher rankings is ensuring you have the necessary ingredients search engines need for their recipes.
Guess what: laughter brings people together and humor is highly memorable. That’s backed up by science. So if you were wondering whether or not you should use humor in your marketing strategy, read on, doggonit.
As a small business owner, you are wearing a dozen different hats. Marketing is just one of them and is complicated enough that it alone could be a full-time job.