Do’s & Don’ts of Marketing in a COVID-19 World
So I think it is fair to say most of us did not have a backup plan in our 2020 business plan for a nationwide
Anya Smilanick
March 30, 2020
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3 Strategic Marketing Tips for the Health & Wellness Industry
“Once upon a time, our contact with wellness was occasional: we went to the gym or got a massage. But this is changing fast: a
Joy Whittemore
January 23, 2020
How to Make Buyers Personas So You Can Stop Wasting Money
In our previous blog post, Your Marketing is Failing Because You Didn’t Start Here, we spoke about the definition and importance of Buyer Personas. Now,
Joy Whittemore
November 4, 2019
Your Marketing is Failing Because You Didn’t Start Here
While there are thousands of ways to spend money on marketing, none of them will be truly effective if you don’t take the time to
Anya Smilanick
August 30, 2019
Top 10 SEO Myths
Search engine optimization (SEO) can be challenging to understand. People tend to hyperfocus on Google’s frequent algorithm changes and which keywords to pack into their text rather than focusing on strategies that could significantly improve their search engine rankings. As a result, there are plenty of myths out there that need to be dispelled. Here are ten of the most popular SEO myths.
Joy Whittemore
May 13, 2019
Developing Personas for Your Business
Identifying buyer personas for your business is critical to successful marketing. This helps your team develop winning products, write compelling messages, boost productivity and hone your brand’s messaging. If you’ve not yet created buyer personas, don’t fret! We’ve put together some helpful tips to get you started.
Anya Smilanick
March 21, 2019
The Importance of Social Media Marketing
At first glance, the value of social media marketing might seem difficult to pin down. But we’ll cut to the chase: a strong social media presence, both organic and paid, is profoundly beneficial –if not imperative– to the success of your brand.
Anya Smilanick
October 15, 2018
Blogging: What Should You Write About?
Blogging can be a great way to reach new customers. Much of the time, when someone is searching for information online, they are eventually directed to a blog. If the blog is relevant to their query, the person might also click through to other pages of the website, eventually becoming a patron down the line.
Anya Smilanick
August 30, 2018
SEO and Website Analysis
All search engines have a secret recipe called algorithms that turn data into useful search results. Search results that matter for website owners. Higher rankings help people find your website. The secret to higher rankings is ensuring you have the necessary ingredients search engines need for their recipes.
Anya Smilanick
August 23, 2018
Why You Should Use Humor In Marketing
Guess what: laughter brings people together and humor is highly memorable. That’s backed up by science. So if you were wondering whether or not you should use humor in your marketing strategy, read on, doggonit.
Anya Smilanick
August 14, 2018