Your audience spends time on social media. At this point, that statement is true regardless of your industry, target demographics, and geographic location. It also leads to a natural conclusion: you need to promote your business on social media.
Though many believe that e-mail marketing is a thing of the past, the truth of the matter is that, e-mail can really help you grow your business. Not only can you stay in touch with customers that already love you, you can also reach new ones.
What is Blogging? A blog is a place to publish and promote new content related to your industry. A blog composed with the reader in mind will attract new visitors and for that reason alone convert those visitors into leads.
When most people talk about inbound marketing, the primary emphasis is either on SEO keywords which are very customer-centered or on thought-leadership which is very content-centered. These are both important aspects of inbound marketing, it’s true. Of course you want your content to both organically generate helpful SEO and provide
The prime objective of any SEO best practice is to make every page on your website as user-friendly as possible. Keep in mind that visitors are viewing your website for a reason, whatever that reason may be. Your job is to manage the functionality of your website in such a
Search engine optimization (or SEO) needs to be important to business owners when they are trying to grow their business and working on a marketing campaign. You need to make sure that your business gets in front of as many people as possible, but be careful that you don’t overdo
Digital marketing is a challenge faced by every business, organization, and independent professional in the modern world. These days, if you have your own website, you’re probably also manicuring your SEO, building a social media presence, and running a mailing list. The current challenge appears to be honing and optimizing the
Building an inbound marketing strategy for your business has to be comprehensive. You need to make sure that you have the right lead magnets, and use social media in the right way for your unique audience. But just as social media and search engine optimization matters, so does email.
Millions of people start the new year with a list of resolutions designed to create healthier, fitter versions of themselves. Consumers purchase gym memberships and pay diet program fees in order to reinvent, or rebrand, a better version of themselves for the new year. The new year is a great
With the introduction of so many new ways to communicate from live chat to SMS, to social media messaging, there’s been a crazy ‘rumor’ flying around that email marketing is dead. For anyone who’s actually connected to the business world, this idea is laughable. Email is still the most used form