Why You Should Use Humor In Marketing

Guess what: laughter brings people together and humor is highly memorable. That’s backed up by science. So if you were wondering whether or not you should use humor in your marketing strategy, read on, doggonit.

Whatever you say, Prof.

Professor Sophie Scott, British neuroscientist and professor at University College London has dedicated her life to the scientific study of laughter. Scott says that the best technique to get a laugh out of someone in her lab is to show them a clip of someone else laughing or struggling to suppress a laugh. Laughter is contagious. Additionally, as humans our first instinct when we see something funny is to share it with others. Bingo! What other marketing initiative can you think of where an ad could essentially share itself? Everyone has seen the Laughing Baby video on YouTube…it has over 26 million views, and over 56,000 shares! The fact is, in this social media driven world, well-placed, well-tailored humor has the potential to work wonders for a brand.

SURVIVAL OF THE FITTEST

Did you know that babies as young as seventeen days old have been observed laughing? We were born to laugh. It is a mechanism used for diffusing tension and bonding with others. Society notoriously hates being pitched but we love to be entertained. Subscribers may not be buying what you’re selling (yet). But, establish a humorous rapport with them and you can bet they will open your emails more often. Eventually, they might just take action.

Pack leaders

If your brand can manage to stay top of mind with your customers, you’ve already beaten the competition. According to Forbes magazine, Americans are exposed to between 4,000 – 10,000 ads per day. So tell us, how many of those ads do you remember? Maybe a handful. This is exactly why brands have turned towards humorous messaging – because it’s memorable. A recent study by Chegg.com says that 65% of college-aged students polled, remembered ads that made them laugh. Advertisers like Allstate, Old SpiceDos EquisHello Flo, PooPourri, Charmin, State Farm, USDA Organic, Groupon, BarkBox and Dollar Shave Club have successfully embraced this strategy. In fact, Casper (yes, the mattress company), just won the Shorty Award for the best “Twitter Presence.” Celebrities and followers love Casper’s sassy tweets and feel like the brand really gets them. Casper has even been known to gift bottles of Champagne and beer helmets on Valentine’s Day.

Old dog, New Tricks

So, if you are considering infusing your marketing with some humor this year, we say, cheers to that. Just consider your audience, do your research, and have some fun. The best comedy is relatable, so don’t be afraid to base content around common industry occurrences. If you want to see how other brands are utilizing humor in their campaigns, click on some of those names listed in the paragraph above and watch their videos. Tip: you may need to warn your boss that you’ll be doing a little “market research.”

To learn more about how to improve your marketing strategies, give us a call at 661-702-1310!

Recent Posts

How Printed Materials Continue to Impact Marketing Strategy - Small Dog Creative

How Printed Materials Continue to Impact Marketing Strategy

The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.

Read More »
How to Use QR Codes for Marketing Purposes - Small Dog Creative

How to Use QR Codes for Marketing Purposes

In the modern digital stratosphere, where instant access to information is key, QR (Quick Response) codes have re-emerged as a powerful marketing tool. These codes can be easily scanned and understood by mobile devices, allowing businesses to bridge the gap between different mediums and deliver valuable content instantly to consumers.

Read More »
The Importance of Case Studies in Your Marketing - Small Dog Creative

The Importance of Case Studies in Your Marketing

In today’s competitive business landscape, it’s never been more important to demonstrate your company’s value and showcase your expertise. At Small Dog Creative, we advocate for the use of case studies to highlight exceptional results and stay ahead of the curve. Let’s dig into how your business can be leveraging client success stories to elevate its sales and marketing efforts.

Read More »
How Printed Materials Continue to Impact Marketing Strategy - Small Dog Creative

How Printed Materials Continue to Impact Marketing Strategy

The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.

Read More »
How to Use QR Codes for Marketing Purposes - Small Dog Creative

How to Use QR Codes for Marketing Purposes

In the modern digital stratosphere, where instant access to information is key, QR (Quick Response) codes have re-emerged as a powerful marketing tool. These codes can be easily scanned and understood by mobile devices, allowing businesses to bridge the gap between different mediums and deliver valuable content instantly to consumers.

Read More »
The Importance of Case Studies in Your Marketing - Small Dog Creative

The Importance of Case Studies in Your Marketing

In today’s competitive business landscape, it’s never been more important to demonstrate your company’s value and showcase your expertise. At Small Dog Creative, we advocate for the use of case studies to highlight exceptional results and stay ahead of the curve. Let’s dig into how your business can be leveraging client success stories to elevate its sales and marketing efforts.

Read More »

Best Practices for Writing Meta Descriptions

A meta description is the brief, 140-160 character summary of the content of a webpage. This description is located beneath the Title and URL of the webpage in a list of snippet results for a query. Having a great meta description is like having a catchy product label at the grocery store. People are more likely to notice your product if it stands out.

Read More »

How Printed Materials Continue to Impact Marketing Strategy

The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.

Read More »

How to Use QR Codes for Marketing Purposes

In the modern digital stratosphere, where instant access to information is key, QR (Quick Response) codes have re-emerged as a powerful marketing tool. These codes can be easily scanned and understood by mobile devices, allowing businesses to bridge the gap between different mediums and deliver valuable content instantly to consumers.

Read More »