The saying used to be: Information at the touch of a button. Now, it is more like: “Information at the scan of a code.”
In the modern digital stratosphere, where instant access to information is key, QR (Quick Response) codes have re-emerged as a powerful marketing tool. These codes can be easily scanned and understood by mobile devices, allowing businesses to bridge the gap between different mediums and deliver valuable content instantly to consumers.
How to Use QR Codes for Marketing Purposes
Here are some ways your business can leverage QR codes to enhance your marketing strategy.
INSTANT ACCESS AND ENGAGEMENT
Gone are the days when scanning QR codes required dedicated scanners or apps. Smartphones today come equipped with built-in QR code scanning capabilities, so any barriers that previously existed have been eliminated. This gives companies the ability to target wider audiences with a very convenient, gratifying way to view and engage with content instantly. QR codes can be creatively placed on print ads, digital platforms, and product packaging.
SHOWCASE A VARIETY OF MEDIA
QR codes offer a versatile platform to showcase a variety of media types. Linking QR codes to digital marketing materials like videos, interactive experiences, gamifying campaigns, or app downloads can build more loyalty and engagement with your brand. Using a combination of media for campaigns can really level up overall brand perception. The options are limitless.
BRIDGE THE GAP BETWEEN MEDIUMS
QR codes enable seamless integration of print and digital marketing efforts across mediums. You can strategically place QR codes on print materials such as business cards, brochures, or tradeshow booths to direct potential customers to your website, social media profiles, or landing pages.
MEASURE CAMPAIGN EFFECTIVENESS
QR codes allow you to accurately measure your marketing campaign’s effectiveness. You can track specific metrics and gain valuable insights into consumer behavior by generating unique QR codes for different campaigns or channels. Use QR codes to measure the number of scans, conversion rates, click-through rates, and other engagement metrics.
VIEW YOUR BUSINESS LOCATIONS
For businesses with physical addresses, QR codes can assist customers in finding your location. By scanning a QR code displayed on your website or marketing materials, users can access specific turn-to-turn directions to your office or store.This feature eliminates the need for users to manually search for your address online.
CONVERT MORE CUSTOMERS
QR codes have re-emerged as a valuable tool for marketers. Integrating QR codes enhances brand awareness and facilitates the transition of your audience from the physical world to the digital realm where you can then pursue conversion opportunities. If you’re ready to start incorporating QR codes into your marketing strategy, contact us today.