The field of search engine optimization never stands still. Google, the most popular search engine in the entire world, continues to make adjustments in order to ensure a consistent, positive, and successful user experience for anyone using it to find the information they need.
Frequent readers of this space know about the importance of inbound marketing for any business. Through tactics like social media and SEO, you attract your target audience to your website organically. While there, they convert to leads, which you can nurture towards becoming customers. It’s a natural process that flows
Considering a rebrand for your company? It might be just what you need to jump-start sales and reach new levels of success as a business. But it’s a big undertaking, and deserves a lot of thought. If you are thinking of rebranding — or even just changing your company’s name
Email is not about click and open rates anymore. Does it help your ROI to know when or if an email was opened? Not unless there is an impetus provided that inspires some type of action by the reader.
When you’re running a small business, every little bit counts. If you can manage to improve traffic to your website by even 10%, that can mean a significant increase in the number of customers for your business. But in order to get those 10% more potential customers to come to
With all of the talk about how to leverage social media to market one’s brand, we should not forget the importance of good ol’ fashioned Search Engine Optimization (SEO). Even though the internet and how most of us use it seems to be constantly changing, some of the most tried
Marketing, in any form, can be complicated and quite time consuming. Even though most business owners know that, many still struggle to spend time and money on marketing, no matter how much they want to grow their business.
If you run a small business, you can grow your customer base by coming up with a digital marketing campaign. There are many options open to you, from email marketing to inbound marketing.
Nowadays, the customer journey often begins on social media. It may also begin with a recommendation made in person. Or it might start with one of several outbound methods: TV ads, print ads, internet ads, email marketing etc.
There are a few things you can do for an inbound marketing campaign before you actually plan a strategy or talk to a consultant. Think of it like doing some basic mobility work and eating well before you start training for a marathon. If you lay a solid foundation with