Though many believe that e-mail marketing is a thing of the past, the truth of the matter is that, e-mail can really help you grow your business. Not only can you stay in touch with customers that already love you, you can also reach new ones.
However, in order to have a successful e-mail marketing campaign, you need to have a good e-mail list. Though it takes time to grow a successful list, there are some ways to help you build one up a little faster. Here are some tips to help!
Get the Right Software
Before you even start an e-mail marketing campaign, you need to have the right software. There are many different choices out there so it is important to look around, read reviews, and use what you think will work best for you and your business.
Just remember, when reading reviews, what works best for someone else, might not work for you. Not every product is perfect for everyone so make sure that you read the negative reviews with a grain of salt.
Free giveaways grow lists
The best way to get a list together quickly is to give something away to persuade them to join your e-mail list. This is a good way to get a large following fast because people love free stuff (even if they have to do something to get it)!
So, what should you give away? Many businesses give away a free e-book or piece of highly useful information that others will want. Others give away a small product.
Some business owners give away a coupon or offer a discount off of a purchase. Though these can also bring in a large number of sign-ups fast, they don’t always bring in as many people. This is because they are actually going to have to make a purchase in order to get something free.
Host a competition to try to go viral
Competitions can another great way to increase your e-mail list quickly. However, if you want your competition to go viral, you are going to have a really good prize. It is very important that whatever you give away is targeted to your audience. You need to make sure that you are getting the right people on your list or there is no point in having one!
To run a competition like this, you have to give an entry for anyone who signs up. To make it even better, give extra entries for those who convince other people to sign up too! The more that people share the information about your competition, the more signups that you will have! With enough, it may go viral, which is even better.
Make it easy to sign up
The easier it is to sign up for your e-mail list, the more people who will do it. You need to have a sign up on your website. You should have it somewhere that is easily seen. If people have to scroll around and really look for it on your website, they won’t bother. Even if you offer an amazing sign-up offer, no one has the time to waste looking for a sign-up form.
You should also include a link to your sign-up page on social media, e-mails, and even your business stationery. Some even include it on their business card! It is important to remember that, if you are using a link, it needs to go directly to the page where they can sign up.
Use a popup form!
Many people hate popups. They just seem to get in the way when they are looking for information. However, the truth is that they are pretty helpful. You can really get a lot of new traffic to your e-mail list just by including a popup signup form.
Share good content
Viral content, shared through social media and other places, is a great way to get new people on your e-mail list. By placing a link at the end, you will point them in them in the right direction. If they found your information helpful, they may just follow the link to learn more.
Write guest posts for other websites
By blogging on another (more well-known) site, you are going to reach a lot of new potential customers. Not only does this help to get your name out there, if you include a link to your sign-up form, you could end up with a much larger following (with just one guest post).
When guest posting, it is important that you find websites that have large followings. It is just as important (if not more so) that your content is impressive. You need to catch the attention of as many people as possible.
Join Forums & Social Media groups
Since many people are online these days, it is important to join forums and social media groups with your ideal customers. Then, you need to be as helpful as possible by answering questions and going above and beyond what they need. If someone finds you to be quite helpful with their problems, they may sign up for your e-mail list (as long as you include a link)!
Lastly, be great at what you do
By doing the best work that you can do and offering great products, you are providing great customer service. This, in turn, leads to recommendations. Word-of-mouth advertising can be a great way to meet some new people.
Though this may help you grow your business, it can also be a good way to get more people on your e-mail list. If your e-mails are helpful, your customers may share them with their friends, helping your list to grow.
An e-mail list without any subscribers isn’t going to work. Though it takes time to get some new followers, there are some ways to make it go faster. By offering free items (or discounts) and running contests, you can really grow your list quickly!
To learn more about your marketing strategies and find new ways to improve them, give us a call at 661-702-1310!
