If you run a small business, you can grow your customer base by coming up with a digital marketing campaign. There are many options open to you, from email marketing to inbound marketing.
Small Dog Creative
There are a few things you can do for an inbound marketing campaign before you actually plan a strategy or talk to a consultant. Think of it like doing some basic mobility work and eating well before you start training for a marathon. If you lay a solid foundation with
Does this sound familiar? You have elected to focus on search marketing, optimizing your website so that it will earn organic, natural, and free traffic from search results. Therefore, you investigate the top industry keywords and start identifying topics that will open the flood gates and attract a ton of new
You are forgiven if you think that email marketing has gone the way of the fax machine. 20 years ago, email was a novelty instead of an *ahem* appliance. Inboxes require maintenance. Constantly having to check overflowing inboxes stresses people out. Email used to be an efficient way for person-to-person
Many companies aim to bring more traffic to their websites via digital marketing. The whole idea is that if more people come to your website, then they’re more likely to buy your product, make an appointment for your service or just generally do what you want them to do. So
The year was 1962. John F. Kennedy was President, the Soviets were meddling in Cuba, and the Avis car rental company was struggling. For more than a decade, Avis, whose chief claim to fame was their number 2 status vs. Hertz, had posted annual revenue losses. In 1962, Avis was
Are you looking for ways to better capture and engage your audience? As more brands embrace content marketing, creating compelling content is crucial to cutting through the noise and attracting customers to your brand. Mediocre content that doesn’t align with your market’s interest will simply yield fickle results.
Sometimes perspective is the very thing that illuminates truth. Like this, if a company produced an awful product but marketed that product perfectly, they would find success – at least for a while. If you doubt that just remember the last time you bought something that you quickly discovered was