Small Dog Creative

Laying the Foundation for an Inbound Marketing Campaign

There are a few things you can do for an inbound marketing campaign before you actually plan a strategy or talk to a consultant. Think of it like doing some basic mobility work and eating well before you start training for a marathon. If you lay a solid foundation with

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The Common SEO Mistakes That Are Killing Your Search Rank

Does this sound familiar? You have elected to focus on search marketing, optimizing your website so that it will earn organic, natural, and free traffic from search results. Therefore, you investigate the top industry keywords and start identifying topics that will open the flood gates and attract a ton of new

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How to Set Up Effective Facebook Ads

The absolute driving force behind Facebook effectiveness is its advertising platform. Facebook success is dependent on the more than 2 million active advertisers from around the world that advertise on its platform.

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Email Marketing Is Still Relevant To Inbound Marketing

You are forgiven if you think that email marketing has gone the way of the fax machine. 20 years ago, email was a novelty instead of an *ahem* appliance. Inboxes require maintenance. Constantly having to check overflowing inboxes stresses people out. Email used to be an efficient way for person-to-person

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5 Little Changes That’ll Make a Big Impact in Your Content Marketing

Are you looking for ways to better capture and engage your audience? As more brands embrace content marketing, creating compelling content is crucial to cutting through the noise and attracting customers to your brand. Mediocre content that doesn’t align with your market’s interest will simply yield fickle results.

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Effective Inbound Marketing: Look Before You Leap!

Sometimes perspective is the very thing that illuminates truth. Like this, if a company produced an awful product but marketed that product perfectly, they would find success – at least for a while. If you doubt that just remember the last time you bought something that you quickly discovered was

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Designing The Right Brand For Your Startup

You are a shiny new startup, paperwork freshly signed and getting ready to open your doors to the world. You and your initial startup team already have the beginnings of a company culture and you’ve got a pretty good idea of who your target audience is. Now all you need

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4 Steps to Connect Your Online and Offline Marketing Efforts

Too often, digital and traditional marketing seem to be at odds. Anyone selling you on inbound marketing immediately goes toward its increased effectiveness toward sending postcards, or buying newspaper ads. But do you really need to decide between marketing your business online and offline?

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