Unfortunately for small business owners, you can’t just start a business and expect it to be successful. It takes hard work and marketing in order
Thanks to the Internet, it’s now possible for you to get the word out about your business in ways previous generations of entrepreneurs never could.
Imagine walking into a hardware store where you’ve never been before. You expect the salesperson to acknowledge you in some way, extend a perfunctory “hello”
Before you execute a successful email campaign, establish your target market first. After you determine who to send your words of passion and insight, you’re
When people walk through a retail store or browse an e-Commerce site, they’re not judging products completely on features and performance metrics. A number of
In the modern online business environment, search engine optimization is one of the post powerful factors you can work with. Because your goal is to
Dry, stale logic and analysis do not in any way promote or sell a brand. While you stand there with your annual forecast in your
Sitting in a McDonald’s restaurant recently, I wondered how this mega corporation stays relevant to consumers in an era when we’re more conscious of healthy consumption.
Everyone has an email address nowadays and most people check it several times a day, on their computers and their cell phones. In fact, checking
When most business owners are marketing their business, they focus on finding new customers. However, continuously marketing your business can be time consuming and expensive.
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