Small Dog Creative Blog

Emotional Appeal is Brand Appeal

Dry, stale logic and analysis do not in any way promote or sell a brand. While you stand there with your annual forecast in your

Anya Smilanick November 7, 2017

What McDonalds Teaches Us About the Constant Task of Rebranding

Sitting in a McDonald’s restaurant recently, I wondered how this mega corporation stays relevant to consumers in an era when we’re more conscious of healthy consumption.

Anya Smilanick November 2, 2017

7 Tips to Hone and Develop Your Email Marketing Strategy

Everyone has an email address nowadays and most people check it several times a day, on their computers and their cell phones. In fact, checking

Anya Smilanick October 31, 2017

Seven Ways to Satisfy your Customers While Marketing your Business

When most business owners are marketing their business, they focus on finding new customers. However, continuously marketing your business can be time consuming and expensive.

Anya Smilanick October 26, 2017

What Can You Learn About Branding from the “In Style” Website?

There are certain names that everyone trusts. For example, when it comes to news, The New York Times is a well-known newspaper and website. When

Anya Smilanick October 24, 2017

7 Ways to Boost Your Way to Number One With Paid Advertising

Remember that time you created a website, populated it with great content, launched it, and got approximately 14 views?

Anya Smilanick October 19, 2017

A Practical Approach to Inbound Marketing

Inbound marketing is the act of organically attracting traffic to your website. How is this accomplished? It’s a bit trickier than outbound marketing because you

Anya Smilanick October 17, 2017

4 Big Benefits of Hiring an Agency for Your Startups Success

Digital marketing is constantly evolving and changing. What works today may or may not work tomorrow. As a startup brand, staying abreast of these trends

Anya Smilanick October 12, 2017