I recently moved to a new home on a new street. I love living here but it’s been difficult for people to find me because
You wouldn’t let the sign fall off your building, or keep last month’s sale sign in the front window. So don’t neglect your online storefront
I hate bland corporate email addresses… You’ve seen them info@, billing@, customerservice@ email addresses. They are impersonal and they bore me to tears. I don’t
The Role Trust Plays in Marketing Is trust part of your branding? Trust plays some role in most branding, but for some companies it is
I went to a big box home improvement store the other day and was greeted in the front of the gardening department by a hand
Too many small businesses play it safe with their marketing and branding. Branding themselves in the comfortable neutral instead of taking a risk. If people
Why Aren’t You Using Email Marketing Seriously, it is time to get on board. There is a reason why so many companies have incorporated email
Many new businesses start by offering as many products or services as they can. Freelancers and contractors are particularly guilty of this. It is tempting,
So I sat down to my desk for the first time after a few days vacation and started reading my email. I took a big
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