Too many small businesses play it safe with their marketing and branding. Branding themselves in the comfortable neutral instead of taking a risk. If people do not have a strong reaction to your brand and marketing than you are committing the worst marketing sin… Being unmemorable. Whether positive or negative strong messages leave us interested in what is being sold, and playing it safe by marketing to everyone usually means boring messages with little results. So step outside of your safe zone on your next campaign, and go bold. You won’t please everyone but you will stand out from the crowd, and be remembered.
The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.