Why Your Marketing Should Offend Someone

Too many small businesses play it safe with their marketing and branding. Branding themselves in the comfortable neutral instead of taking a risk. If people do not have a strong reaction to your brand and marketing than you are committing the worst marketing sin… Being unmemorable. Whether positive or negative strong messages leave us interested in what is being sold, and playing it safe by marketing to everyone usually means boring messages with little results.  So step outside of your safe zone on your next campaign, and go bold. You won’t please everyone but you will stand out from the crowd, and be remembered.

Recent Posts

How Printed Materials Continue to Impact Marketing Strategy - Small Dog Creative

How Printed Materials Continue to Impact Marketing Strategy

The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.

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How to Use QR Codes for Marketing Purposes - Small Dog Creative

How to Use QR Codes for Marketing Purposes

In the modern digital stratosphere, where instant access to information is key, QR (Quick Response) codes have re-emerged as a powerful marketing tool. These codes can be easily scanned and understood by mobile devices, allowing businesses to bridge the gap between different mediums and deliver valuable content instantly to consumers.

Read More »
The Importance of Case Studies in Your Marketing - Small Dog Creative

The Importance of Case Studies in Your Marketing

In today’s competitive business landscape, it’s never been more important to demonstrate your company’s value and showcase your expertise. At Small Dog Creative, we advocate for the use of case studies to highlight exceptional results and stay ahead of the curve. Let’s dig into how your business can be leveraging client success stories to elevate its sales and marketing efforts.

Read More »
How Printed Materials Continue to Impact Marketing Strategy - Small Dog Creative

How Printed Materials Continue to Impact Marketing Strategy

The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.

Read More »
How to Use QR Codes for Marketing Purposes - Small Dog Creative

How to Use QR Codes for Marketing Purposes

In the modern digital stratosphere, where instant access to information is key, QR (Quick Response) codes have re-emerged as a powerful marketing tool. These codes can be easily scanned and understood by mobile devices, allowing businesses to bridge the gap between different mediums and deliver valuable content instantly to consumers.

Read More »
The Importance of Case Studies in Your Marketing - Small Dog Creative

The Importance of Case Studies in Your Marketing

In today’s competitive business landscape, it’s never been more important to demonstrate your company’s value and showcase your expertise. At Small Dog Creative, we advocate for the use of case studies to highlight exceptional results and stay ahead of the curve. Let’s dig into how your business can be leveraging client success stories to elevate its sales and marketing efforts.

Read More »

Best Practices for Writing Meta Descriptions

A meta description is the brief, 140-160 character summary of the content of a webpage. This description is located beneath the Title and URL of the webpage in a list of snippet results for a query. Having a great meta description is like having a catchy product label at the grocery store. People are more likely to notice your product if it stands out.

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How Printed Materials Continue to Impact Marketing Strategy

The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.

Read More »

How to Use QR Codes for Marketing Purposes

In the modern digital stratosphere, where instant access to information is key, QR (Quick Response) codes have re-emerged as a powerful marketing tool. These codes can be easily scanned and understood by mobile devices, allowing businesses to bridge the gap between different mediums and deliver valuable content instantly to consumers.

Read More »