Do’s & Don’ts of Marketing in a COVID-19 World
So I think it is fair to say most of us did not have a backup plan in our 2020 business plan for a nationwide
Anya Smilanick
March 30, 2020
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5 Personal Ways to Increase Your Email Marketing ROI
With the introduction of so many new ways to communicate from live chat to SMS, to social media messaging, there’s been a crazy ‘rumor’ flying around
Anya Smilanick
April 26, 2018
5 Advanced Tips that Go Beyond the Basics of Inbound Marketing
Frequent readers of this space know about the importance of inbound marketing for any business. Through tactics like social media and SEO, you attract your
Anya Smilanick
April 12, 2018
The Essential Ingredients of a Marketing Plan
Many businesses do lots of marketing but still aren’t clear about what goes into a marketing plan. It’s unlikely that you’ll see great
Anya Smilanick
March 14, 2017
Tying Your Website Design to Your Mission & Vision Statements
Every company has a mission statement to clarify the who and the why of their business. In the same light, every company has a
Anya Smilanick
November 10, 2016
Marketing Tips for Every Step of the Customer Journey
With everything on your plate as a small owner, it can be easy to fall into the old trap of thinking of marketing as a
Anya Smilanick
September 22, 2016
4 Ways Social Media Can Boost SEO
It’s tempting to consider social media and search engine optimization as separate marketing tactics. One seeks to engage your target audience on an external network, while
Anya Smilanick
September 1, 2016
Effective Call-to-Actions: From Point-of-View to Placement
Creating effective call-to-actions might sound like such a banal task, you’ve perhaps completely eliminated any need to learn about CTA’s in your content marketing
Anya Smilanick
August 19, 2016
Creative Marketing: Walking a Plastic Dog in Santa Clarita
We recently launched our “Where in Santa Clarita is Small Dog?” Social media campaign. You’ll be able to see him for the next couple of months
Anya Smilanick
August 15, 2016