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November 13, 2010
9:00 am
Anya Smilanick

Why Aren’t You Using Email Marketing

Seriously, it is time to get on board. There is a reason why so many companies have incorporated email marketing into their arsenal of marketing tools.

If you are not taking advantage of email marketing you are missing out on a powerful and inexpensive marketing tool that should be a part of every marketing plan. You don’t have to send daily or weekly emails to take advantage of this tool. Start small, with an eBlast here or there, and then work up to newsletters and monthly announcements.

In 2005 e-mail marketing returned an average of $57.25 for every dollar spent. Compare that figure to internet marketing which returned $22.52 for every dollar and print catalogs which returned $7.09 for every dollar spent.*

*According to the Direct Marketing Association economic impact study released in October 2006.

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