Brand is important for any business — that’s why large companies defend theirs so aggressively at any cost, like Unilever suing the smaller company Just
Many small business owners may not think much about branding. They may simply start a business and go on their way. Some people don’t even
Aside from a viable business plan and adequate finances lined up to sustain early business growth, one of most important elements of your new business
One of the most important components of a successful small business is an effective small business branding strategy. Yet, precious few small business owners consider
Social media doesn’t always work in your favor. McDonalds learned a harsh lesson on Twitter recently…
Ready for a flash back? Our Then & Now series takes a look at how far we have really come. We check out websites from
You wouldn’t let the sign fall off your building, or keep last month’s sale sign in the front window. So don’t neglect your online storefront
I hate bland corporate email addresses… You’ve seen them info@, billing@, customerservice@ email addresses. They are impersonal and they bore me to tears. I don’t
Too many small businesses play it safe with their marketing and branding. Branding themselves in the comfortable neutral instead of taking a risk. If people
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