Millions of people start the new year with a list of resolutions designed to create healthier, fitter versions of themselves. Consumers purchase gym memberships and
Considering a rebrand for your company? It might be just what you need to jump-start sales and reach new levels of success as a business.
The year was 1962. John F. Kennedy was President, the Soviets were meddling in Cuba, and the Avis car rental company was struggling. For more
Many small businesses may not realize the importance of a brand. They wrongly believe that branding is something best left to larger businesses. Nike is
A recent article from Forbes that’s worth reading lists 10 questions that companies should ask before beginning to rebrand.
Sitting in a McDonald’s restaurant recently, I wondered how this mega corporation stays relevant to consumers in an era when we’re more conscious of healthy consumption.
There are certain names that everyone trusts. For example, when it comes to news, The New York Times is a well-known newspaper and website. When