The Perils of Social Media – McDonald’s Twitter Campaign Backfires

January 23, 2012
9:00 am
Anya Smilanick

Social media doesn’t always work in your favor. McDonalds learned a harsh lesson on Twitter recently…

“When McDonald’s (MCD) began promoting the #McDStories hashtag Wednesday on Twitter, the idea was to get people talking about their experiences with the fast-food giant. And in that sense, it was a rousing success: The phrase exploded in popularity as Twitter users across the country shared stories of their visits to McDonald’s.

Unfortunately, McDonald’s learned a harsh lesson in social media marketing: When you encourage people to talk about your company, they’re not always going to say nice things.”

Read Full Article – Written by: Matt Brownell01/20/12 – 12:10 PM EST

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