
Developing a Marketing Plan
Unfortunately for small business owners, you can’t just start a business and expect it to be successful. It takes hard work and marketing in order
Unfortunately for small business owners, you can’t just start a business and expect it to be successful. It takes hard work and marketing in order
Thanks to the Internet, it’s now possible for you to get the word out about your business in ways previous generations of entrepreneurs never could.
Imagine walking into a hardware store where you’ve never been before. You expect the salesperson to acknowledge you in some way, extend a perfunctory “hello”
Before you execute a successful email campaign, establish your target market first. After you determine who to send your words of passion and insight, you’re
When people walk through a retail store or browse an e-Commerce site, they’re not judging products completely on features and performance metrics. A number of
Sitting in a McDonald’s restaurant recently, I wondered how this mega corporation stays relevant to consumers in an era when we’re more conscious of healthy consumption.
Everyone has an email address nowadays and most people check it several times a day, on their computers and their cell phones. In fact, checking
When most business owners are marketing their business, they focus on finding new customers. However, continuously marketing your business can be time consuming and expensive.
Remember that time you created a website, populated it with great content, launched it, and got approximately 14 views?
Inbound marketing is the act of organically attracting traffic to your website. How is this accomplished? It’s a bit trickier than outbound marketing because you