Developing a Marketing Plan
Unfortunately for small business owners, you can’t just start a business and expect it to be successful. It takes hard work and marketing in order
Anya Smilanick
November 28, 2017
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5 Online Marketing Tips For Small Business Owners
Thanks to the Internet, it’s now possible for you to get the word out about your business in ways previous generations of entrepreneurs never could.
Anya Smilanick
November 23, 2017
Email Marketing: 10 Smart Strategies to Make Your Welcome Emails Hit the Mark
Imagine walking into a hardware store where you’ve never been before. You expect the salesperson to acknowledge you in some way, extend a perfunctory “hello”
Anya Smilanick
November 21, 2017
Common Metrics Every Email Marketer Should Know
Before you execute a successful email campaign, establish your target market first. After you determine who to send your words of passion and insight, you’re
Anya Smilanick
November 16, 2017
Branding For Your Target Audience
When people walk through a retail store or browse an e-Commerce site, they’re not judging products completely on features and performance metrics. A number of
Anya Smilanick
November 14, 2017
What McDonalds Teaches Us About the Constant Task of Rebranding
Sitting in a McDonald’s restaurant recently, I wondered how this mega corporation stays relevant to consumers in an era when we’re more conscious of healthy consumption.
Anya Smilanick
November 2, 2017
7 Tips to Hone and Develop Your Email Marketing Strategy
Everyone has an email address nowadays and most people check it several times a day, on their computers and their cell phones. In fact, checking
Anya Smilanick
October 31, 2017
Seven Ways to Satisfy your Customers While Marketing your Business
When most business owners are marketing their business, they focus on finding new customers. However, continuously marketing your business can be time consuming and expensive.
Anya Smilanick
October 26, 2017
7 Ways to Boost Your Way to Number One With Paid Advertising
Remember that time you created a website, populated it with great content, launched it, and got approximately 14 views?
Anya Smilanick
October 19, 2017
A Practical Approach to Inbound Marketing
Inbound marketing is the act of organically attracting traffic to your website. How is this accomplished? It’s a bit trickier than outbound marketing because you
Anya Smilanick
October 17, 2017