Identifying buyer personas for your business is critical to successful marketing. This helps your team develop winning products, write compelling messages, boost productivity and hone your brand’s messaging. If you’ve not yet created buyer personas, don’t fret! We’ve put together some helpful tips to get you started.
As a small business owner, you are wearing a dozen different hats. Marketing is just one of them and is complicated enough that it alone could be a full-time job.
Inbound marketing requires constant attention to the changing requirements of the market and of the most popular search engines in order to remain effective. Many
Your audience spends time on social media. At this point, that statement is true regardless of your industry, target demographics, and geographic location. It also
Frequent readers of this space know about the importance of inbound marketing for any business. Through tactics like social media and SEO, you attract your
When you’re running a small business, every little bit counts. If you can manage to improve traffic to your website by even 10%, that can
There are a few things you can do for an inbound marketing campaign before you actually plan a strategy or talk to a consultant. Think
A recent article from Forbes that’s worth reading lists 10 questions that companies should ask before beginning to rebrand.