Do’s & Don’ts of Marketing in a COVID-19 World
So I think it is fair to say most of us did not have a backup plan in our 2020 business plan for a nationwide
Anya Smilanick
March 30, 2020
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Developing Personas for Your Business
Identifying buyer personas for your business is critical to successful marketing. This helps your team develop winning products, write compelling messages, boost productivity and hone your brand’s messaging. If you’ve not yet created buyer personas, don’t fret! We’ve put together some helpful tips to get you started.
Anya Smilanick
March 21, 2019
Why You Should Use Humor In Marketing
Guess what: laughter brings people together and humor is highly memorable. That’s backed up by science. So if you were wondering whether or not you should use humor in your marketing strategy, read on, doggonit.
Anya Smilanick
August 14, 2018
Four Marketing Tips and Ideas for Small Business Owners
As a small business owner, you are wearing a dozen different hats. Marketing is just one of them and is complicated enough that it alone could be a full-time job.
Anya Smilanick
August 9, 2018
Creating an SEO Strategy that Stands the Test of Time
Inbound marketing requires constant attention to the changing requirements of the market and of the most popular search engines in order to remain effective. Many
Anya Smilanick
August 2, 2018
5 Steps to Develop Your Social Media Content Calendar for Better Inbound Marketing
Your audience spends time on social media. At this point, that statement is true regardless of your industry, target demographics, and geographic location. It also
Anya Smilanick
July 12, 2018
5 Advanced Tips that Go Beyond the Basics of Inbound Marketing
Frequent readers of this space know about the importance of inbound marketing for any business. Through tactics like social media and SEO, you attract your
Anya Smilanick
April 12, 2018
Simplifying SEO: Keywords, Subdivisions and Adding Value to Your Customer’s Life
When you’re running a small business, every little bit counts. If you can manage to improve traffic to your website by even 10%, that can
Anya Smilanick
March 22, 2018
Laying the Foundation for an Inbound Marketing Campaign
There are a few things you can do for an inbound marketing campaign before you actually plan a strategy or talk to a consultant. Think
Anya Smilanick
February 15, 2018
Rebranding: Making Sure You Don’t Lose Your Current Customer Base
A recent article from Forbes that’s worth reading lists 10 questions that companies should ask before beginning to rebrand.
Anya Smilanick
November 30, 2017