Small Dog Creative

Ignoring Your Buyer’s Journey Is An Expensive Mistake

While first impressions are important, the success of a brand extends to the buyer’s entire experience with your company. A well-crafted Buyer’s Journey results in more efficient marketing, and an easier acquisition of new customers. Attract, Convert, Close and Delight are the 4 stages in a buyer’s journey. Understanding your relationships

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Using The Buyers Journey To Improve Your Inbound Methodology

Inbound marketing is the best tool you can have in your arsenal when trying to reach new prospects and retain your current customers. One of the most important steps of improving your inbound methodology is to get into your customer’s heads, and use the buyer’s journey to design your content.

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How to Use YouTube Effectively for a Small Business

Marketing is constantly changing, which means you need to become suddenly changing your strategy. This is not always easy to accomplish, which is why you need to be creative. YouTube is a great tool because of the many options that it provides. With over 1 billion users, it ensures that

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7 Simple Tips for Writing Effective Web Content

If you’re like many website owners, you apply the same rules for writing web copy that you’d use for writing printed material such as reports, ads, essays, or even books. In other words, you consider the needs, personality, and desires of your audience and jot down words that seem like

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How to Treat Inbound Marketing as the Connector of Existing Practices

In many ways, the rise of inbound marketing has been revolutionary. It focuses on ‘pull’ rather than ‘push’ techniques, looking to draw audiences in with relevance rather than pushing out promotional messages in what had been the status quo in marketing for decades. That revolutionary approach to marketing, of course, leads

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How Keyword Research Can Enhance Your Inbound Marketing

  The general philosophy of inbound marketing is all about building great content that increases web visitors while generating and nurturing leads. But if that content is not optimized for search engines, you’re missing out on a significant opportunities. Any inbound marketer knows just how important SEO is to successful inbound

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5 Killer Tips to Great Blog Content in 2017

  With content marketing still reigning as king in 2017, bettering your business blog strategy is a winning move to bolster brand awareness and exposure. Actually, with so many brands ramping up their content strategy, it’s essential that you maintain a fresh, dynamic presence that gives you the slight edge

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