The first step is to attract your ideal customers. Rather than shout your message to as many people as possible and hope someone listens, your goal here is to target your audience with precision. Understand the demographics of your customers, their needs, and what kind of voice and style they respond to. Address their particular needs, problems, and concerns. Another important consideration here is to find out where they are. Which social media sites to they use? What forums or websites do they prefer? What keywords are they searching for? You can use various inbound tactics to attract customers, such as: