Small Dog Creative

The Essential Ingredients of a Marketing Plan

    Many businesses do lots of marketing but still aren’t clear about what goes into a marketing plan. It’s unlikely that you’ll see great results without a well-conceived overall strategy behind your marketing campaigns. What exactly do you need to put together such a strategy? Let’s look at the

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How Responsive Web Design Can Enhance Your SEO

  It’s time to account for the mobile revolution. In a world where 60% of all internet access now comes from smartphones and tablets, designing your website with your audience in mind is absolutely crucial. And yet, only 11% of marketers responding to a 2015 survey actually reported optimizing their online presence in

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How to Increase Your Inbound Marketing Sales

  The Internet changed the way people shop. Over the past several years, though, the way businesses use the Internet to market themselves and their products has also changed. While traditional marketing is still around, in the form of pop-up and sidebar ads, businesses have been turning to inbound marketing

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The #1 Marketing Mistake Small Business Owners Make

  Over and over, we see small business owners making the same marketing mistake. Are you guilty of making the same one? It’s the mistake of believing that small businesses only need small marketing.  This takes many forms: poorly designed websites (or even worse, no website at all), malnourished or abandoned

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Defining Your Unique Inbound Marketing Strategy

  Every business, at least one some level, has a marketing strategy. That strategy could be as simple as an idea of what you should do in your head, or as complex as a long document that lays out all marketing channels and eventualities.  But what is your unique inbound marketing

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7 Huge Marketing Mistakes Engineers Make and How to Avoid Them

  As an engineering firm, perhaps you’re looking for ways to bolster your online marketing strategy because you’re finding your tactics ineffective towards connecting with your audience and generating consistent results. You’re struggling in capturing quality leads from your campaigns, engagement with your social followers and list, and not showing

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How to Repurpose Your Content to Better Your Inbound Marketing

  Ready to bolster your content strategy that improves brand awareness, engages your audience and boosts lead conversions?  Repurposing your blog content is the best strategy to maximizing its reach to various marketing platforms to appeal to different audiences and learning styles.  You see, you can convert your high-trafficked, quality

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9 Big Ways to Better Your Inbound Marketing

Ready to bolster your content strategy that improves brand awareness, engages your audience, and boosts lead conversions?  Repurposing your blog content is the best strategy to maximizing its reach to various marketing platforms to appeal to different audiences and learning styles.  You see, you can convert your high-trafficked, quality blog

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Effective Call-to-Actions: From Point-of-View to Placement

  Creating effective call-to-actions might sound like such a banal task, you’ve perhaps completely eliminated any need to learn about CTA’s in your content marketing plan. If you place more creative time on perfecting the actual content, you’ve only done half of what draws readers to convert. A call-to-action requires

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