Who’s To Blame? Search Engine Optimization or the Website?

March 18, 2011
9:00 am
Anya Smilanick

If your website isn’t performing for you, should you blame your website or your on page seo (search engine optimization)? The answer isn’t always clear, not even to the pros. To often site owners jump into costly search engine optimization with a poor performing website. Increasing traffic to a website that is not converting visitors to leads or sales is a waste of money. It’s like launching a massive advertising campaign for store, and then having all your new customers come in the door to a half empty store. Your site should perform well with less traffic first, then put the money into increasing traffic to a site that converts visits to leads or sales.

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