DO YOU FEEL LIKE YOU ARE WASTING MONEY ON YOUR MARKETING EFFORTS? WELL IT’S ACTUALLY ALL TOO COMMON WITH SMALL BUSINESS.
How do you avoid this? First, start by having a questionnaire next to the phone, or on your website that captures valuable information, collect your customer’s contact information and ask them how they heard about you. This is the most basic information you can collect, if appropriate you may want to get birthdays and anniversaries so you can send out cards and specials. You may also need their address so you can add them to your mailing list. But that’s just the start.
Next, you need a system in place so you can follow up with the new leads and convert them to new business. This may include phone calls, emails, email marketing, invitations to events, or greeting cards. How ever you choose to follow up make sure you have more than one way to contact your leads, and keep your communication ongoing. One follow up call or email is not enough.
Whatever you do, don’t launch a new expensive marketing campaign without having a follow up program in place.