This one speaks for itself… actually it doesn’t. Using only the darth vader sound track, and a very talented kid this marketing team pulled off one of the most memorable commercials I have seen in years. Destined for this year’s superbowl, this awesome commercial is sure to be one of this year’s favorites.
The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.