Your company has put a great deal of time and effort into creating a one-of-a-kind product or service. You have diligently written expert descriptions and posted them to your new website. However, your website still looks generic. By utilizing a creative approach, innovative graphic designers can make your website stand out from the crowd bringing you even more customers. Here are a few design trends that will keep your website on the cutting edge for 2015.
Flat Design and Grid Layout
Inspired by modernist designs like those of Bauhaus, flat design works to combine minimalist beauty with functionality. By avoiding complicated shadows, textures, and patterns in favor of a simplistic interface, flat design highlights only the most important elements for customers. Microsoft Windows 8 is an excellent example of flat design and Awwwards recently highlighted many others which you can turn to for inspiration. Flat design often integrates a grid layout which places items on a webpage with geometric precision. Individual design elements are often highlighted in solid, bold colors.
Influenced by the trend from Korea, K-Pop is a global fashion that has become increasingly popular in graphic design. Loud, bright, and flashy, K-Pop is in many ways the opposite of flat design. Elements include Asian inspired cartoons, clashing prints, comic book design, stars and hearts, and playful slogans. FIDM Digital Arts offers some examples of this bold design style. Paisley designs and simple pixel squares are also showing up in designs around the web this year. Even if you prefer a more minimalistic style, the idea of personalized design is here to stay.
Incorporating any of these trending designs can help your website stand out and make your brand one customers remember. Small Dog Creative is happy to help you design a memorable website tailored to your company’s unique personality.