Smarter Marketing with Targeting

May 15, 2013
9:00 am
Anya Smilanick

Most businesses find that a whopping 80% of their business comes from only 20% of their clients. Which is why the first thing we recommend all business owners do before the launch their next campaign is narrow down who their top 20% is. Why bring in more of the 80% of your customers or clients who are not bringing in money.

With marketing dollars tight this year, you can’t afford to spend money bringing in the wrong type of client. Our strategy is very simple and very effective… target your profitable audience. We work with you to find out who your most profitable client is, what their demographic is, and develop a strategic plan to increase your precious 20%.

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