Building a brand online may seem like an impossible task. When you first get started, you will be bombarded with opportunities to get your name out there. Choosing which opportunities to take can have a huge impact in your online success. If you aren’t sure where your brand needs to be online, use this guide to help you get started.
Your Blog
The most important place for your brand to be is on its own website. Your blog is a starting point for your brand, and one of your main goals is going to be to get people to visit. Invest your time into making a blog and updating it at least once per week. While you should also invest in search engine optimization and advertising, just having a blog can help you legitimize your business on other websites and build trust around the web.
Social Media
Social media networks are a game changer for most businesses. While there are dozens of networks to choose from, you should stick to the biggest ones first. Make a profile for Facebook, Twitter, Linked In and Google+. Even if you don’t choose to interact and build your reputation on these networks, you will still have a place to post backlinks and gain a following.
Many marketers overlook email when they think about small business branding. Even if you don’t have a huge following yet, you should create a weekly newsletter and allow people to subscribe. This newsletter can grow with your business and helps you build a stronger brand overall.
Building a brand online can be a lengthy process, but taking simple steps can really make a difference. Get your name on blog posts, social media and on newsletters to maximize your visibility. To learn more, please contact us today.
