Our Creative Approach

July 20, 2015
8:00 am
Anya Smilanick

IT’S NOT JUST YOUR WEBSITE… IT’S YOUR BUSINESS

Up to 89% of your customers are researching their purchases online before they buy, and that percentage is growing every year. If you are ignoring your company’s potential to bring in business online, you could be ignoring 89% of your potential customers. If you haven’t already. it is now time to get your online presence in shape and ready for business.

WHERE TO START?

The foundation of your online presence is your website. But just like all your other marketing efforts, your website needs to start with research. Which is why we start from the beginning, by conducting a marketing analysis. We establish a complete view of your marketing programs, brand positioning, and how best to represent your company online.

WHY IS DESIGN IMPORTANT?

In this day and age anyone can throw up a website in an hour. We have all seen those sites, and none of them have the professional polish and high-level of design that establishes trust with visitors. Professional design sets the tone for your company, and establishes trust with your audience. But perhaps most importantly, the level of design on your website establishes the perceived value of your product or service. A small investment in design, can be one of the best investments your company will make.

YOUR ONLINE SALES PATH

We believe all successful websites have a sales path. This is a course through your website that informs visitors about your service or product, gives them reasons to buy from you, and closes the sale. In short, successful websites act as an online sales person with a plan and a story that turns visitors into customers. Our development process includes setting up your website with an ideal sales path for your visitors.

The internet is the first place most people will look to find you. Is your website doing your business justice? The hard truth is that most websites aren’t doing their businesses justice. They are not bringing in the customers, selling the products, or making you money. It is time to take a long hard look at your website and start making some smart decisions.

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