Most business owners are looking for the newest and best ways to grow their business by reaching new customers. They are constantly trying to improve their marketing in order to continue to grow their business and achieve ROI on their marketing strategy. To do this, small businesses use a combination of traditional marketing along with social media marketing, sometimes neglecting the tried and true method of email marketing. What many business owners fail to realize is that email marketing is still quite effective at reaching new customers.
Here are some reasons why your business needs email marketing.
Email marketing is an easy way to reach more customers. Not only will you be able to reach most of your customers when they are at home on their computer, you can also reach them on their smart phones and tablets.
Email marketing is cheaper than other forms of marketing. You can send out emails for pennies, which is much cheaper than traditional marketing. It can be a great way to grow your business when you are trying to keep your costs down.
Email marketing can be more effective than social media. Though social media is important for every business, email marketing shouldn’t be forgotten. It can be a great way to convert your list into paying customers!
Many people check their email at least one or two times a day, if not more. The truth is that your customers are checking their email regularly, allowing your emails to get in front of them soon after you send them.
Email can be customizable and be personalized. There is plenty of options when it comes to email marketing. You can divide your email list into many lists, making sure that you send out the right emails to the right people.
You can personalize your emails so that your customers feel like you are writing the emails just for them. There are studies which show that people are more likely to open emails if their name is in the subject line.
Customers enjoy keeping in touch with businesses and companies that they like. Many customers sign up for email lists (and many of them). They like to be informed, and not only when it comes to sales and specials.
Email coupons can increase sales both in your store and online. People love coupons. It makes them want to come into your store or visit your online store. Often, when they have coupons and see specials, they are more likely to spend more money than they were planning to!
Email marketing results happen quickly. While you should focus on building relationships with your customers, you can also send each email with a Call To Action that you want your customers to follow. Most people follow these action steps right away so you are going to see pretty quickly whether or not your emails are working.
Email marketing results are measurable. By using special software for email marketing, you can easily see how many emails are opened and by whom. You can see if anyone clicks on the links in your email and if anyone unsubscribes. You can use this to decide how well you are doing with your marketing campaign.
Email marketing is something that every business needs to be doing. It is a very cheap form of marketing and it is quite effective (more so than social media at times). It is also easy to measure your results if you use software. You can easily determine, rather quickly, how well you are doing and if you need to change anything.
Even better, it is not hard to start a list because customers are quick to sign up and join email lists of all types. They love to hear about your business, especially sales and specials. These types of emails will even help to build your sales!
To learn more about how to improve your marketing strategies and grow your business, give us a call at 661-702-1310!
