Email marketing can still be very effective in marketing you and your business. If you get a good list of email addresses and offer shareable content, you are on the way to growing your list (and your business). However, it is just like everything else. You can’t just start a list, get some subscribers, and send out a few emails.
Here are some more tips to ensure that your email marketing campaign is successful.
When someone first signs up, send them a welcome email. This is always a nice way to welcome them to your email list. You may also want to include a free gift (even if you didn’t tell them about it) and also let them know what you are hoping to accomplish with your emails. Many companies include a special offer or a discount for their loyal subscribers.
Break up the body of your emails. People are busy and most will just scan through your emails, reading only the parts that really interest them. For this reason, you should use bullet points, subtitles, and much more to make it easier to read through.
Set a marketing goal with your email campaign. You don’t want to just send emails whenever you feel like it. Instead, you need to set goals and then figure out how to reach them. Think about how often you want to send emails and really be careful about the content that you send.
Have a calendar and stick to it. It can be quite helpful to get a calendar to help you organize your emails. Highlight when you want to send emails. Decide what you want to send when. Don’t forget to mark off time to plan your emails. Well-thought out emails are much better than ones quickly thrown together.
Hire an editor. You don’t want to have grammatical mistakes throughout your emails. It will look sloppy and unprofessional, plus many people may unsubscribe just because of this. Take the extra time to make them perfect and your readers will appreciate it.
Make sure that it will work on mobile phones and other devices. Now, with more and more people getting smart phones, they are checking their emails several times a day on their phones, tablets, and other devices. If they can’t read your email well on their devices, they will simply delete it and move on, without even thinking about it twice.
Don’t send emails just to send them. Make sure that you have something important to say like news about your company or specials that you may be offering. If you are focusing on giving your readers good content, make sure that you have a piece worth sharing before you hit the send button.
Write great subject lines. It is important to take the time to write a powerful subject line. This can mean the difference between the trash bin and a read email so take a few minutes and really try to get your readers’ attention.
Though you don’t want your readers to forget about you, it can be just as harmful if you send emails that won’t do anything for them. They will simply unsubscribe and forget about you – without a second glance. They may also unsubscribe if your emails are not email friendly.
To ensure that your emails get read, put time into it. Start by coming up with a goal, getting a calendar, and sticking to it. You may also want to hire an editor to ensure that your emails are high quality without any spelling or grammatical errors. If you offer good content, your readers will want to read it and share it, helping your business to grow. A few good emails can really make a difference.
To learn more about how to improve your marketing strategies, give us a call or send us a note today at Small Dog Creative 661-702-1310!