Having really great graphic design is one of the more understated ways to make your business really bloom, but it’s also one of the most important. No one wants to look at an unattractive logo or website, or read an unprofessional or poorly-designed white paper or flyer. So, there’s no question that professional graphic design is a crucial part of any business website.
But having attractive and carefully laid-out infographics can add an extra edge to your company, whether you are a B2B or B2C business. Here are a few tips to keep in mind:
Looks Matter
Slapping something together in Microsoft Windows’ Paint program and calling it a day is not enough. It is important to have your infographics done by a skilled graphic designer — and not just so they look pretty. Graphic design is about more than simple aesthetics; it’s about making your company look as professional as possible.
Complementary Content and Design
Similarly, you can’t just stick a statistic on any old photograph or pattern and say you’ve made something great. You aren’t a sixteen year old on Instagram, you’re a business owner (who may possibly be on Instagram — no judgment here. Tons of successful businesses market on there.) In any case, design should complement the content or statistics and help your messaging by adding clarity and direction.
Shareability
Today’s consumers love to share things on social media, so make sure that your infographics are shareable so you can spread the good word about what you’re doing in your business. That means:
- Adding social media buttons for easy clicking and sharing.
- Including a call to action to share this infographic with customers’ friends.
- Offering up bite-sized chunks of information in a fun, graphic format.
Remember that a long, scrolling graphic might look good on your website, but it’s hard to share. You don’t want your social media followers to have to zoom in and squint to see what you’re saying: cut it up into smaller pieces for easy sharing.
There you have it: infographics are hot right now, and a crucial part of any company’s graphic design and marketing plans.
