When you think about email marketing, you might think about the spam emails that you might receive every now and then in your email inbox. These types of emails can instantly turn you away from the idea of wanting to start up your own subscription list, and you might think that this type of marketing is dead in 2016 anyway. However, when done correctly, email marketing is not dead at all.
Why Email Marketing is More Effective Than You Think
Email is a great way to reach out to your customer base — or your potential customer base — in a way that they can’t ignore. You can’t always count on someone to return to your website or to even remember your company on their own, but an interesting email newsletter can help jog their memory and get them excited about your business again. With many people reading their emails on their smartphones nowadays, it’s a great way to reach out to people almost instantly.
Tips for a Successful Email Marketing Campaign
Obviously, not all email marketing campaigns are created equally, and some are more effective than others. Remembering these tips when launching and running your email marketing campaign can help you guarantee success:
- Be careful about buying email lists. It’s often better to have people sign up for your email newsletter on your website or social media pages instead. Then, you can ensure that only interested parties will be receiving your lists, rather than those who might view your newsletters as spam.
- Don’t bombard your readers with too many emails. Keep it sensible, and consider allowing subscribers to adjust their subscriptions to determine whether they want daily, weekly or monthly emails.
- Offer special deals or incentives to those who subscribe to your email newsletter. It’s a great way to encourage people to subscribe and to keep these people as subscribers.
Email marketing can be highly effective. If you’d like help with setting up an email marketing campaign or if you otherwise need assistance with online marketing, contact us at Small Dog Creative.