Let’s face it, holiday sales and discounts are relatively boring and predictable. Other than deciding how much you will discount your products and which products you will discount, relatively little thought or imagination goes into having a sale – especially a holiday season sale.
With the holidays rapidly approaching, everyone and their dog will be having sales in the coming months. Unless you offer a huge discount on the hottest item of the season, your holiday sale is bound to be fairly run-of-the-mill.
So I challenge you, small business owner, to try something different this year, something fun, something creative, and something that will get your customers buzzing about you.
October Promotion Ideas
Get creative and think of something that will get you remembered. Your sale may be silly, it might be overly generous, you might help a charity or other good cause, but most importantly — get creative and get people talking about you. Remember that the biggest crime in marketing is not being remembered.
If you need a little inspiration, consider celebrating a little-known holiday. There are quite literally dozens of minor holidays this (and every) month that have nothing to do with the traditional holidays. Pick a holiday that somehow relates to your business, and have fun with it!
To get you started, here is a list of interesting and fun October holidays you could choose from:
Hispanic Heritage Month (September 15-October 15)
Disability Employment Awareness Month
National Pizza Month
National Pasta Month
National Dessert Month
Country Music Month
Family History Month
National AIDS Awareness Month
National Book Fair Month
Gourmet Adventures Month
National Car Care Month
National Pretzel Month
National Pickled Peppers Month
Vegetarian Awareness Month
National Seafood Month
National Cosmetology Month
National Apple Month
Polish American Heritage Month
National Popcorn Poppin’ Month
Computer Learning Month
National Stamp Collecting Month
National Applejack Month
Cook Book Month
Hunger Awareness Month
National Caramel Month
National Cookie Month
National Country Ham Month
National Kitchen and Bath Month
National Pork Month
National Restaurant Hospitality Month
National Roller Skating Month
National Spinach-Lovers’ Month
