Do’s & Don’ts of Marketing in a COVID-19 World
So I think it is fair to say most of us did not have a backup plan in our 2020 business plan for a nationwide
Anya Smilanick
March 30, 2020
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CATEGORIES
The Importance of Social Media Marketing
At first glance, the value of social media marketing might seem difficult to pin down. But we’ll cut to the chase: a strong social media presence, both organic and paid, is profoundly beneficial –if not imperative– to the success of your brand.
Anya Smilanick
October 15, 2018
Blogging: What Should You Write About?
Blogging can be a great way to reach new customers. Much of the time, when someone is searching for information online, they are eventually directed to a blog. If the blog is relevant to their query, the person might also click through to other pages of the website, eventually becoming a patron down the line.
Anya Smilanick
August 30, 2018
SEO and Website Analysis
All search engines have a secret recipe called algorithms that turn data into useful search results. Search results that matter for website owners. Higher rankings help people find your website. The secret to higher rankings is ensuring you have the necessary ingredients search engines need for their recipes.
Anya Smilanick
August 23, 2018
Why You Should Use Humor In Marketing
Guess what: laughter brings people together and humor is highly memorable. That’s backed up by science. So if you were wondering whether or not you should use humor in your marketing strategy, read on, doggonit.
Anya Smilanick
August 14, 2018
Four Marketing Tips and Ideas for Small Business Owners
As a small business owner, you are wearing a dozen different hats. Marketing is just one of them and is complicated enough that it alone could be a full-time job.
Anya Smilanick
August 9, 2018
Creating an SEO Strategy that Stands the Test of Time
Inbound marketing requires constant attention to the changing requirements of the market and of the most popular search engines in order to remain effective. Many
Anya Smilanick
August 2, 2018
7 Ways Live Video Can Energize Your Small Business Marketing
Did you know 82% prefer live video from a brand to social posts (Source: Live Stream)? Additionally, 78% of online audiences are already watching video
Anya Smilanick
July 26, 2018
Blogging Tips for Small Business Owners
If you are looking for new customers, you might want to consider blogging. When most people start looking online for information, they often find different
Anya Smilanick
July 19, 2018
5 Steps to Develop Your Social Media Content Calendar for Better Inbound Marketing
Your audience spends time on social media. At this point, that statement is true regardless of your industry, target demographics, and geographic location. It also
Anya Smilanick
July 12, 2018