Though many believe that e-mail marketing is a thing of the past, the truth of the matter is that, e-mail can really help you grow
Digital marketing is a challenge faced by every business, organization, and independent professional in the modern world. These days, if you have your own website,
Building an inbound marketing strategy for your business has to be comprehensive. You need to make sure that you have the right lead magnets, and
With the introduction of so many new ways to communicate from live chat to SMS, to social media messaging, there’s been a crazy ‘rumor’ flying around
Email is not about click and open rates anymore. Does it help your ROI to know when or if an email was opened? Not unless
With all of the talk about how to leverage social media to market one’s brand, we should not forget the importance of good ol’ fashioned
Email marketing is dead. How many times have you heard that statement over the course of the past decade? First, social media was supposed to
Email marketing is a powerful tool to communicate with prospects and customers. Email statistics, which prove its effectiveness, are often mentioned in any article regarding
When done right, your email list contains individuals in your target audience who have given you contact information and have requested you send them content
Imagine walking into a hardware store where you’ve never been before. You expect the salesperson to acknowledge you in some way, extend a perfunctory “hello”
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