A meta description is the brief, 140-160 character summary of the content of a webpage. This description is located beneath the Title and URL of the webpage in a list of snippet results for a query. Having a great meta description is like having a catchy product label at the grocery store. People are more likely to notice your product if it stands out.
Blogging can be a great way to reach new customers. Much of the time, when someone is searching for information online, they are eventually directed to a blog. If the blog is relevant to their query, the person might also click through to other pages of the website, eventually becoming a patron down the line.
Inbound marketing has proven to be the most successful way to promote your brand online. From blogging, email marketing, video, social media promotion to SEO and podcasts, the inbound
In last week’s blog, we discussed the buyers journey and how to use the inbound methodology to effectively grow your business. Today we will discuss