Anya Smilanick, Author at Small Dog Creative Blog

Do’s & Don’ts of Marketing in a COVID-19 World

So I think it is fair to say most of us did not have a backup plan in our 2020 business plan for a nationwide

Anya Smilanick March 30, 2020

Your Marketing is Failing Because You Didn’t Start Here

While there are thousands of ways to spend money on marketing, none of them will be truly effective if you don’t take the time to

Anya Smilanick August 30, 2019

Developing Personas for Your Business

Identifying buyer personas for your business is critical to successful marketing. This helps your team develop winning products, write compelling messages, boost productivity and hone your brand’s messaging. If you’ve not yet created buyer personas, don’t fret! We’ve put together some helpful tips to get you started.

Anya Smilanick March 21, 2019

The Importance of Social Media Marketing

At first glance, the value of social media marketing might seem difficult to pin down. But we’ll cut to the chase: a strong social media presence, both organic and paid, is profoundly beneficial –if not imperative– to the success of your brand.

Anya Smilanick October 15, 2018

Blogging: What Should You Write About?

Blogging can be a great way to reach new customers. Much of the time, when someone is searching for information online, they are eventually directed to a blog. If the blog is relevant to their query, the person might also click through to other pages of the website, eventually becoming a patron down the line.

Anya Smilanick August 30, 2018

SEO and Website Analysis

All search engines have a secret recipe called algorithms that turn data into useful search results. Search results that matter for website owners. Higher rankings help people find your website. The secret to higher rankings is ensuring you have the necessary ingredients search engines need for their recipes.

Anya Smilanick August 23, 2018