Anya Smilanick, Author at Small Dog Creative Blog

How Printed Materials Continue to Impact Marketing Strategy

The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.

Anya Smilanick August 29, 2023

Best Practices for Writing Meta Descriptions

A meta description is the brief, 140-160 character summary of the content of a webpage. This description is located beneath the Title and URL of the webpage in a list of snippet results for a query. Having a great meta description is like having a catchy product label at the grocery store. People are more likely to notice your product if it stands out.

Anya Smilanick September 23, 2022

Do’s & Don’ts of Marketing in a COVID-19 World

So I think it is fair to say most of us did not have a backup plan in our 2020 business plan for a nationwide

Anya Smilanick March 30, 2020

Your Marketing is Failing Because You Didn’t Start Here

While there are thousands of ways to spend money on marketing, none of them will be truly effective if you don’t take the time to

Anya Smilanick August 30, 2019

Developing Personas for Your Business

Identifying buyer personas for your business is critical to successful marketing. This helps your team develop winning products, write compelling messages, boost productivity and hone your brand’s messaging. If you’ve not yet created buyer personas, don’t fret! We’ve put together some helpful tips to get you started.

Anya Smilanick March 21, 2019

The Importance of Social Media Marketing

At first glance, the value of social media marketing might seem difficult to pin down. But we’ll cut to the chase: a strong social media presence, both organic and paid, is profoundly beneficial –if not imperative– to the success of your brand.

Anya Smilanick October 15, 2018

Blogging: What Should You Write About?

Blogging can be a great way to reach new customers. Much of the time, when someone is searching for information online, they are eventually directed to a blog. If the blog is relevant to their query, the person might also click through to other pages of the website, eventually becoming a patron down the line.

Anya Smilanick August 30, 2018

SEO and Website Analysis

All search engines have a secret recipe called algorithms that turn data into useful search results. Search results that matter for website owners. Higher rankings help people find your website. The secret to higher rankings is ensuring you have the necessary ingredients search engines need for their recipes.

Anya Smilanick August 23, 2018

Why You Should Use Humor In Marketing

Guess what: laughter brings people together and humor is highly memorable. That’s backed up by science. So if you were wondering whether or not you should use humor in your marketing strategy, read on, doggonit.

Anya Smilanick August 14, 2018

Four Marketing Tips and Ideas for Small Business Owners

As a small business owner, you are wearing a dozen different hats. Marketing is just one of them and is complicated enough that it alone could be a full-time job.

Anya Smilanick August 9, 2018

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