The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.
A meta description is the brief, 140-160 character summary of the content of a webpage. This description is located beneath the Title and URL of the webpage in a list of snippet results for a query. Having a great meta description is like having a catchy product label at the grocery store. People are more likely to notice your product if it stands out.
While there are thousands of ways to spend money on marketing, none of them will be truly effective if you don’t take the time to
Identifying buyer personas for your business is critical to successful marketing. This helps your team develop winning products, write compelling messages, boost productivity and hone your brand’s messaging. If you’ve not yet created buyer personas, don’t fret! We’ve put together some helpful tips to get you started.
Blogging can be a great way to reach new customers. Much of the time, when someone is searching for information online, they are eventually directed to a blog. If the blog is relevant to their query, the person might also click through to other pages of the website, eventually becoming a patron down the line.
All search engines have a secret recipe called algorithms that turn data into useful search results. Search results that matter for website owners. Higher rankings help people find your website. The secret to higher rankings is ensuring you have the necessary ingredients search engines need for their recipes.
As a small business owner, you are wearing a dozen different hats. Marketing is just one of them and is complicated enough that it alone could be a full-time job.