August Promotional Idea: Seasonal Tie-Ins

August 1, 2011
9:00 am
Anya Smilanick

Seasonal tie-ins provide great opportunities for you to tap into your customer market, by creating a reason for your customers to need or want your product or service. People are very conscious of popular holidays and tend to be responsive to offers that they see to be logically linked to those holidays. However there are a number of obscure holidays that it could be fun to have a promotion or sale for… or even an event. Sometimes the more obscure the better.

There are not a lot of August holidays, most of us know August as ‘Back to School’ season, however there are still creative, unique, and new reasons to have an event or sale. Find or even make up a holiday or week to celebrate your product or service. Try to make and leverage the connection between your product or service and the season.

Remember… the more unique the reason, the more you will be remembered!

Can’t think of a promotion for this August? Here is a list of common and obscure August holidays.

National Catfish Month
Peach Month
Harvest Month
National Water Quality Month

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