Did you know that more than 25% of the top 10,000 websites use WordPress as their content management platform? It’s a pretty impressive statistic. The open source, 100% free content management system has been rapidly gaining in popularity in recent years. It is estimated that nearly 5% of all websites are using WordPress as their content platform. This demonstrates how useful the software is, but there are many other reasons why your small business should consider using the WordPress CMS for your business web site.
Many Theme Options
One of the biggest benefits of WordPress is that there are an almost unlimited number of themes that you can install and customize to fit the design that your brand is looking for. The WordPress Theme Directory is a great place to start browsing themes.
Customization is Easy
WordPress is 100% open source, which means that customizing a theme is relatively easy for an experienced designer. This means that you can give your design company a good starting point for your branding and design.
Easy to Use, Excellent Documentation
When you encounter a problem with WordPress, you can turn to the extensive documentation that they offer, use one of the many third party support services, or search popular internet forums for advice. There isn’t a content management system with as much information and documentation available.
Plug-ins and Extendability
WordPress has been able to grow to the level that they are at now in part due to the plugin system that they implemented. Plug-ins allow for third party developers to create “add-ons” that extend the functionality of your website. Popular WordPress plugins include forum systems, automatic update solutions, and social networking functionality.
Any design agency worth their salt is going to have a great deal of experience working within the WordPress platform, since it is so popular and client friendly. WordPress has become the most popular content management system because it is relatively lightweight compared to other solutions, easy to use, and has many options for customizing its use.