6 Reasons Why Your Next Website Should Be Built On WordPress

March 12, 2015
10:00 am
Anya Smilanick

WordPress excels at bridging the gap between professional results and outright ownership of your website.

WordPress gives your business the freedom to put forth a polished online presence, and customize its content to your liking. Here are seven reasons your company should strongly consider WordPress for your next website.

1. CMS aka Content Management System

At the core of WordPress is a powerful CMS or content management system that forms a foundation for web design and development professionals to craft state-of-the-art websites. While powerful, WordPress is also easy enough for you or your staff to manage and edit your content without having to pay or wait for a developer.

2. Easy for Novices

Once a website is complete and live on a web server, no coding is needed to add more content, or edit existing content. Drag-and-drop interfaces make creating, styling, and updating content a breeze for anyone in your company.

3. Powerful Features

WordPress has a wide user base and some of the best plugins available. These powerful plugins allow you to add features at a fraction of the cost of other content management systems.

4. Host Your Website Anywhere

Unlike proprietary platforms, WordPress sites can be developed and hosted anywhere, and are easily moved from one host to another. In addition, developers are free to modify the core code to suit their needs.

5. Social Media

Driving customers to share your content can generate lots of traffic, increasing engagement and exposure for your brand. WordPress makes it easy to integrate social media content of any media type into your website, from “like” and “follow” buttons to real-time updates and embedded images and videos.

6. Built for Blogging

One of the best ways to drive traffic and boost search rankings is to publish fresh, unique, and relevant content on a regular basis. WordPress is still the world’s most popular blogging platform, so it’s easier than ever to publish articles and present different aspects of your business from a more personal perspective.

Coupled with a basic content strategy that helps a business manage the flow of content from creation to publishing, WordPress becomes a dream marketing tool that lets virtually any size business leverage the web to play with the big dogs.

Recent Posts

How Printed Materials Continue to Impact Marketing Strategy

The debate about the end of printed materials seems endless. Yet, we still consume catalogs, rely on bold in-store displays, training documents, and technical specifications. Given the current dominance of digital media, it is critical to understand the best places to continue utilizing print. Here is a helpful breakdown of situations in which printed materials are not only relevant, but critical to the course of modern marketing.

How to Use QR Codes for Marketing Purposes

In the modern digital stratosphere, where instant access to information is key, QR (Quick Response) codes have re-emerged as a powerful marketing tool. These codes can be easily scanned and understood by mobile devices, allowing businesses to bridge the gap between different mediums and deliver valuable content instantly to consumers.

The Importance of Case Studies in Your Marketing

In today’s competitive business landscape, it’s never been more important to demonstrate your company’s value and showcase your expertise. At Small Dog Creative, we advocate for the use of case studies to highlight exceptional results and stay ahead of the curve. Let’s dig into how your business can be leveraging client success stories to elevate its sales and marketing efforts.

How Printed Materials Continue to Impact Marketing Strategy

How to Use QR Codes for Marketing Purposes

The Importance of Case Studies in Your Marketing

Best Practices for Writing Meta Descriptions

A meta description is the brief, 140-160 character summary of the content of a webpage. This description is located beneath the Title and URL of the webpage in a list of snippet results for a query. Having a great meta description is like having a catchy product label at the grocery store. People are more likely to notice your product if it stands out.

How Printed Materials Continue to Impact Marketing Strategy

How to Use QR Codes for Marketing Purposes