If you need more leads, customers, website traffic, or overall visibility, a marketing agency is the simplest solution. Most business owners have limited time and expertise for marketing. Hiring the right agency gives you the freedom to focus on running your business while an expert handles your most pressing marketing tasks. Let's look at the top 5 benefits of hiring a marketing agency.
1. You and Your Staff are More Productive
If you and your employees handle marketing responsibilities, this distracts them from other areas. In small businesses, people often wear many hats. While this is, to a certain extent, unavoidable, marketing is crucial to the health of your business. Areas such as online advertising, SEO, content management and other tasks take up lots of time. These are also areas where it's easy to waste both time and money if you don't have expertise. When you let professionals handle it, you and your team are able to focus on what you're most qualified to do.
2. More Economical and Flexible Than Hiring a Marketing Specialist
As noted, unless you have plenty of experience and have the hours to spare, it's usually not practical to do everything yourself. Another option is to hire a full-time in-house marketing specialist. This is a considerable expense and commitment. A marketing agency is almost always a better value than hiring in-house. You pay only for the services you require. This lets you increase or decrease your budget based on your current needs.
3. Keeps Your Marketing on the Leading Edge
Digital marketing is a field that moves incredibly fast. Just looking at SEO, Google releases search engine algorithm updates on a regular basis. If you keep up with the world of SEO, you know that updates known as Panda and Penguin had a big impact on search listings. In order to rank your site, it's essential to stay current with Google's updates and their effects. This includes backlinks, on-site SEO, image optimization and many other areas.
If you do paid advertising, you need expertise in pay-per-click and social media advertising and possibly other areas such as CRM (customer relationship management). It's also crucial to perform detailed analytics on all of your ad campaigns. If you don't stay current with all of these fields, you risk using outdated strategies. Marketing agencies do these things full-time, so they know the very latest tricks and tactics. It's ultimately cheaper and more effective to hire someone who knows this field inside out rather than trying to keep up with all of the changes.
4. More Effective and Integrated Marketing Campaigns
Digital marketing involves so many areas that it's hard to choose the right strategies and put them together in a unified campaign. An experienced marketing agency helps you decide which approaches are best suited to your needs. For example, which social media platforms are worth pursuing? Should you only use Facebook or would your business profit by using Instagram or Snapchat as well? Which paid advertising channels give you the best ROI?
An agency helps you put all of the pieces together. They'll work with you in areas such as graphic design, content creation, social media, advertising and more. This ensures that you're not wasting time pursuing lots of disconnected and ineffective methods.
5. Access to the Most Effective Tools
Marketing today requires the use of many tools and services. There are tools for analytics, automating social media posting, WordPress plugins, creating graphics, improving SEO and many other tasks. If you don't know which tools are best, you won't get the results you want. Marketing agencies are familiar with the latest of these, making your campaigns more efficient and cost-effective. This means you don't have to buy these tools yourself or spend time researching which ones you need.
To learn more about hiring a marketing agency for your business, give us a call or send us a note today at Small Dog Creative 661-702-1310!