Here are some tips to ensure that your email marketing campaign is successful.

Make sure that it is easy to sign up for your list. If people don’t know about your list, they won’t be able to sign up. For this reason, you should have a signup form on your website, blog, and social media accounts. You can also collect names and emails in your store (if you have one).
Don’t have a complicated form to fill out to sign up or no one will want to. Though you will need their name and email address, you don’t need to know much more, unless you want to start a birthday list. You don’t need home addresses, phone numbers, or anything else. People value privacy and they won’t sign up if you need too much information!