More and more businesses are jumping on the blogging bandwagon. You may think a blog is a passing fad or not right for your business, but let me tell you why you should reconsider.
#1 Blogs Show Your Clients You are Human
A blog is a great way to add some personality to your site and company. Most business websites could have a little more personality. Adding a blog and more personal experiences or fun notes can help your customers get to know you better, and you can start developing relationships with your customers 24-7.
#2: Blogs Build Out Your Site
Blogs are a great way to increase the size of your website and add content. Both important factors for search engines, the size of your website and the content can give you an edge over your competitors. Additional content gives Google (and other search engines) reasons to direct visitors to your site.
Including keywords about your products and services can help people find your website and your company. Blogs can also quickly increase the size of your site (another important search engine factor). The more pages you have the more reputable Google thinks your site is, which can in turn increase your page ranking and views.
#3: You Don't Have to Call it a Blog
From a programming stand point, a Blog is a grouping of pages within a site that are categorized by subject or date, allow visitors to make comments, and have an RSS feed. The only thing dictating the content of the blog is you. Call it an articles section, news, company updates or industry information and use it to build out your website. Just because it is called a blog doesn't mean you have to talk about your day or what you ate for lunch. Think of it as a tool you can rename to display content on your site.
#4: RSS Feeds and Why They are Vital For Blogs
RSS stands for Real Simple Syndication, and it allows people to get updates when you add new posts without needing to return to your website. While it has been around for a while it is just starting to catch on. What makes an RSS feed valuable is that it allows you to syndicate your blog to other blog sites and social networks. Which means you can potentially have your Twitter, Facebook and other pages updated whenever you create a new blog post.
#5: You Have Something Worth Talking About
No matter what business you are in, there are people that are interested, questions that need answers and articles that need to be written. Providing information to your clients and industry increases your profile, and puts you on the road to becoming a leader in your industry.