With video content becoming such a prevalent form of digital marketing, it was only a matter of time before it was included in email marketing campaigns as well. There are countless businesses of all sizes now including this form of content in their email newsletters and other email marketing campaign methods and there are plenty of good reasons as to why this is happening.
If you are thinking about including video in your email marketing campaign, here are five reasons why that's a great idea.
1. Your Recipients Will Watch Video For a Longer Period of Time:
So long as your video is relatively short, viewers are more likely to watch most if not all of it when they receive your video emails. When it comes to sending written content, especially lengthier, heavier text, it is hard to ensure that the recipient will read the email from start to finish. But with video, the viewer is thoroughly engaged while not having to exert much energy to watch and retain the information in your video. Keep the video brief (90 seconds is a good frame of reference) and create entertaining, yet informative content and you'll have drastically increased the chances that your video will be watched until the end.
2. Video is More Engaging:
Because a video is visual whereas written content is not, recipients of your video emails will be more engaged. Watching something is generally more interesting to a person than reading and all of the creative elements that go into a well-crafted video will make it easier for your recipients to enjoy and remember what they just saw. Focus on crafting "infotainment" style videos filled with intriguing music, narration, visuals, statistics, and animations. The internet age is filled with sophisticated tech users. People don't want to be advertised to anymore. They want content that is valuable and relevant to them and they can get that with high quality video.
3. Video Content Saves You And Your Recipient Time:
With video content, you are able to create more valuable content in less time. Writing a lengthy email is often time-consuming to produce. Not only that, it takes up a lot of your recipient's time to read trough and retain. You can drastically reduce the amount of time it takes you to create content and the amount of time it takes to receive and absorb the content by using video instead of text content.
4. It's Seamless:
If you are already using video content in your marketing efforts on your website, social media platforms, and other parts of the web, it only makes good sense to also include video in your email marketing strategy. Additionally, videos have more of an impact on your email subscribers since it is more intriguing to watch video content than it is to read dense text. This makes the process of marketing a little easier for you and substantially more effective while simultaneously making it more seamless for your viewers to absorb information you want them to keep in mind.
5. You Have Endless Creative Opportunities:
Video is one of the most creative tools that can be used for marketing efforts. You have a wide range of methods and tools available to you to make a powerful, positive impact on your email subscribers. With video, you can design the content the way you want it to be designed. You can infuse your personal message and your brand into the content and most importantly, you can use your videos as a tool to positively and emotionally sway your subscribers.
To learn more about how to improve your marketing strategies, give us a call or send us a note today at Small Dog Creative 661-702-1310!