Original content is golden. Fresh & quality content is essential to ranking well in search engine results and generating lucrative traffic. It can make or break your website’s success.
Blogs are a great way to increase the size of your website and add content. Both are important factors for search engines that can give you an edge over your competitors. Additional content gives Google (and other search engines) reasons to direct visitors to your site. Including keywords about your products and services can help people find your website and your company.
Each blog post you write adds a page to your website, and the more pages you have, the more reputable Google thinks your site is - which can, in turn, increase your page ranking and views. Keep in mind, you don’t have to call it a blog - you can call it an articles section, news, company updates, or industry information and use it to build out your website. Think of it as a tool you can rename to your advantage to display interactive, personable, and/or informational content on your website.
For some great tips, tricks, and ideas for creating unique content, check out this handy infographic from Copyblogger. Happy copywriting!