There are a number of ways to go about improving your Google ranking, but before you try any of them it is important to get a larger understanding of search result ranking. Why does Google show search results in the order it does? Once you start to understand how Google looks at your website and why you are not showing up in search results, you can move to the next step of improving your website's search engine optimization (or SEO).
Top Secret Code
Lets talk for a moment about why Google had an algorithm, that's the top secret code used for determining which order sites appear in search results, and which search results they appear in. Google wants to have the most relevant, trust-worthy, and extensive information come up in it's search results for any given topic. If poor quality search results were returned for search terms then people would stop using Google. So what does Google consider trust-worthy, relevant and extensive? You tell me!
If you worked for Google how would you determine what sites come up under which search terms? What factors would you use to determine which site should come up at the top of the list? Here are a few examples of questions you might want your trusted algorithm to ask:
1. How long has the site been around? How long will it be around for?
2. Are the search terms in the content?
3. How large is the site?
4. How much content is on the site?
5. How many links are there? Where are the links coming from?
6. How often is the site updated?
7. Is the content original?
8. How many people are visiting the site?
9. How relevant is this site to the search term?
10. How close is this business to the person searching? Zip code? City?
Google is asking all of these question (and more) when they look at your website and determine your ranking. So if you are wondering why your website isn't on top, ask yourself these questions and take a look at the sites that are coming up at the top.