Small Dog Creative

    4 Questions to Determine if You Need To Update Your Website

      How long has it been since you last updated your website? The saying 'if it's not broken, don't fix it' doesn't apply to web pages. The internet moves fast, and the strategies that were in style a few years ago can make your business look dated now. It's wise to update your website regularly, whether it's in the form of fresh blog content, landing page revisions, or complete design facelifts (which most marketers recommend every one or two years).  If it's been a while since you've updated your site, ask yourself these four questions. They will help you determine if you're overdue for a website refresh:   ...

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    The Importance of Print Materials in Completing Your Brand

      Everyone in business has come to realize the importance of marketing. If you expect to see an increase in sales, you have to market your product or service to your customers. And while most businesses boast of a strong online presence, and a sound inbound marketing strategy, it leaves them wondering if print media is done. “Out with the old and in with the new” is a phrase some may be applying to printed products. However, do not do away with your print marketing strategy just yet. Print marketing is just as relevant as ever. Here are 4 reasons print material plays an important role in completing your brand.   ...

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    The Power of Using Social Media to Launch Your Website

      Social media is a powerful and growing platform. When you're ready to launch your website, there's no better way to get the word out! Social media allows you access to a wide audience, connects you to your customers, and offers an excellent opportunity to launch your website straight to success. Here are five reasons why social media is the best way to help launch your new website.   ...

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    Should You Promote Your Business with Yellow Pages?

      Years ago, Yellow Pages was a premier source for local (and national) businesses to advertise their company, attracting leads and customers to their brand. However, with 89% of customers beginning their buying process using a search engine, the question now becomes should you promote your business page with Yellow Pages? Is this still a viable channel for investing marketing dollars to bring new sales to your business? The answer is no. Because more consumers are using the Internet for their discovery and buying needs, its best to divert your money to online strategies that will produce optimal results in your marketing.  In fact, we’ll give three top reasons not to invest your marketing with Yellow Pages and share how you can successfully leverage online marketing to better promote your business....

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    Tying Your Website Design to Your Mission & Vision Statements

      Every company has a mission statement to clarify the who and the why of their business. In the same light, every company has a vision statement that clarifies the where of the business. While the mission and vision statements are intended for the team members, they also need to be communicated to your clients in the B2B niche and the B2C niche. This communication is achieved through careful consideration of your marketing materials. Your marketing is the method by which you communicate with your audience and it is imperative that your marketing is in lock step with your mission statement and your vision statement. ...

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    Top 5 Benefits of Hiring a Marketing Agency

    If you need more leads, customers, website traffic, or overall visibility, a marketing agency is the simplest solution. Most business owners have limited time and expertise for marketing. Hiring the right agency gives you the freedom to focus on running your business while an expert handles your most pressing marketing tasks. Let's look at the top 5 benefits of hiring a marketing agency.  ...

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    Understanding Your Role In Your Web Design Project

    Designing a new website is a complex process, and one that requires close cooperation between you (the client) and us (the agency). Both carry a unique portion of the expertise required to make the project successful. Any client will know more about the brand and its goals than the agency they engage ever could. At the same time, we bring in the technical expertise and a knowledge of best web design practices. Merged together, both parties play a crucial part in carrying the project from start to finish. Of course, this mutual and varied expertise can also muddle the waters of the project. We often get questions from our clients about the level of involvement required on their end. If you're wondering about your role in your web design project, consider this your guide....

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    3 Ways to Spot-Check the Design and Usability of Your Website

    A lot of business owners think of their websites as brochures. But treating your website like a listing in the digital version of the yellow pages is a huge mistake that can cost you valuable sales opportunities. A good website does more than list your business name, provide your contact information and catalog your products. It has a lot of jobs: It builds trust. It educates your target audience. It tells a story and communicates your brand values.  And if the design and usability of your website are strong, it will also nudge prospects through the sales funnel so they become customers. ...

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    WordPress vs Squarespace: Battle of the CMS

      One of the first steps in creating a website is choosing a content management system (CMS). Although you can build a website using nothing more than Notepad (or a similar text editor program), opting for a CMS streamlines the process while offering additional functionality. Two of the most popular CMS are WordPress and Squarespace. Both platforms offer a convenient back-end interface for creating and managing web content. However, there are some key differences between the two that developers and designers shouldn't ignore. So, should you choose Squarespace or WordPress?  ...

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    Creative Website Design to Keep Customers Coming Back

    In order for a business to become and remain successful, it must continually attract new customers and entice existing customers to return often. A clean, interesting website design is a must. Here are a few website design tips to keep customers coming back....

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    Responsive Design

    Responsive design is the newest way of designing websites for multiple devices. Almost every one wants a mobile version of their website. With the number of visitors using handheld devices it’s practically essential. However having separate websites for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle is seemingly ridiculous....

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    Charitable Giving: Support a Charity on Your Website

    If you are a non-profit organization, donations probably make up the majority of your revenue. Online donations are a must for non-profit organizations these days. You can offer one-time donations or automatic, recurring donations....

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    Selling a Product on Your Website

    Opening up your site to e-commerce is a great way to bring in extra cash. You can start with a few products and work your way up to a full store....

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    More Than Just Santa Clarita Web Design

    As a Santa Clarita web design company, we have clients from all types of industries and sizes. We've designed starter websites that are brand new, and completed overhauls of existing websites. We also work in between these two extremes, updating and refreshing websites. While we are primarily a Santa Clarita web design agency, we have clients from a much broader geographical range. Two websites we recently launched are great examples of the two ends of the design spectrum....

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    Keeping Your Website Design Fresh

    Keeping your website design fresh is essential. Generally, it is best to add fresh content on a monthly basis - updating, adding, and building out. As for your website design, a six month to one year refresh is recommended. A website design refresh could be something fairly simple, like changing out some basic graphics on your homepage, or making minor layout changes to better reflect the pathway or focus you'd like to emphasize. We like to practice what we preach, so we did just that: a website design refresh! We updated not only our homepage, but various pages throughout our website to create two "pathways" for visitors. This is a great sales and marketing tactic--guiding visitors through your website rather than letting them try to figure out where they should go. We created two distinct pathways for two types of visitors, so that we can offer them the most relevant information. We also made sure that other key features were readily available, like our Services page, our Portfolio, and our Contact page. It is also critical to highlight other supplementary features along the way so they can easily find them. On our site, we highlight our Business Learning Center, where visitors can find our Blog, Website Training Videos, and other useful tools. Whether your website is large or small, long-standing or fairly new, regular website design refreshing is essential for keeping visitors interested. Be sure to address graphic design updates and user-based updates to assure your website is user-friendly and effective....

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    Are You Guilty of Website Neglect?

    You wouldn’t let the sign fall off your building, or keep last month’s sale sign in the front window. So don’t neglect your online storefront either. Your website, just like every other part of your business, needs attention and up-keep to stay up-to-date and to keep bringing customers in the door. You may be guilty of website neglect if you can answer NO to any of the following questions:...

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