Small Dog Creative

    4 Questions to Determine if You Need To Update Your Website

      How long has it been since you last updated your website? The saying 'if it's not broken, don't fix it' doesn't apply to web pages. The internet moves fast, and the strategies that were in style a few years ago can make your business look dated now. It's wise to update your website regularly, whether it's in the form of fresh blog content, landing page revisions, or complete design facelifts (which most marketers recommend every one or two years).  If it's been a while since you've updated your site, ask yourself these four questions. They will help you determine if you're overdue for a website refresh:   ...

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    5 Benefits of a Website Refresh

      The digital environment never stands still, and neither should your website. In fact, regular updates to your online presence ensure that your design and content continues to match audience expectations, and helps you grow your business. Of course, the time and monetary investment required in this refresh may lead you to be hesitant in making the choice to retouch a website that already functions. In that case, consider the top 5 benefits of a website refresh in detail below.  ...

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    How Responsive Web Design Can Enhance Your SEO

      It's time to account for the mobile revolution. In a world where 60% of all internet access now comes from smartphones and tablets, designing your website with your audience in mind is absolutely crucial. And yet, only 11% of marketers responding to a 2015 survey actually reported optimizing their online presence in the best possible way to accommodate mobile users. The need for responsive web design is pacing ahead of the current implementation of it. For your business, that's an undeniable opportunity: if you implement responsive design on your website, you can significantly outpace your competition and enhance your search engine optimization.  ...

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    Should You Promote Your Business with Yellow Pages?

      Years ago, Yellow Pages was a premier source for local (and national) businesses to advertise their company, attracting leads and customers to their brand. However, with 89% of customers beginning their buying process using a search engine, the question now becomes should you promote your business page with Yellow Pages? Is this still a viable channel for investing marketing dollars to bring new sales to your business? The answer is no. Because more consumers are using the Internet for their discovery and buying needs, its best to divert your money to online strategies that will produce optimal results in your marketing.  In fact, we’ll give three top reasons not to invest your marketing with Yellow Pages and share how you can successfully leverage online marketing to better promote your business....

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    Tying Your Website Design to Your Mission & Vision Statements

      Every company has a mission statement to clarify the who and the why of their business. In the same light, every company has a vision statement that clarifies the where of the business. While the mission and vision statements are intended for the team members, they also need to be communicated to your clients in the B2B niche and the B2C niche. This communication is achieved through careful consideration of your marketing materials. Your marketing is the method by which you communicate with your audience and it is imperative that your marketing is in lock step with your mission statement and your vision statement. ...

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    Top 5 Benefits of Hiring a Marketing Agency

    If you need more leads, customers, website traffic, or overall visibility, a marketing agency is the simplest solution. Most business owners have limited time and expertise for marketing. Hiring the right agency gives you the freedom to focus on running your business while an expert handles your most pressing marketing tasks. Let's look at the top 5 benefits of hiring a marketing agency.  ...

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    Understanding Your Role In Your Web Design Project

    Designing a new website is a complex process, and one that requires close cooperation between you (the client) and us (the agency). Both carry a unique portion of the expertise required to make the project successful. Any client will know more about the brand and its goals than the agency they engage ever could. At the same time, we bring in the technical expertise and a knowledge of best web design practices. Merged together, both parties play a crucial part in carrying the project from start to finish. Of course, this mutual and varied expertise can also muddle the waters of the project. We often get questions from our clients about the level of involvement required on their end. If you're wondering about your role in your web design project, consider this your guide....

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    The Votes are in for The Signal's Best of SCV!

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    Better Than a Balancing Act: Three Audiences Your Web Design Must Satisfy

    Creating the right website design for an organization shouldn't be a capricious decision. Your website - the virtual face of your company - needs to be the right "face" (and offer the right functions) for three different audiences, all of primary importance.  Your website must work for you (and your brand), your customers, and search engines - really all of internet communications.  We understand all three and how to create the site that will work best for everyone. Notice we didn't say "balance." We'll get back to that in a minute....

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    Maximize the Design and Usability of Your Website

    Virtually every legitimate business--and many not-so-legitimate businesses--maintains a website of some sort. This is true even of those types of business that typically do not translate well to the Internet marketplace. Yet, as technology advances and the technological prowess of consumers keeps pace, it is no longer enough merely to have a website. To truly increase the effectiveness of your website you need to be sure that it is designed well and is friendly to the end-user. An improvement in the design and usability of your website will directly translate into increased sales for your business....

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    WordPress vs Squarespace: Battle of the CMS

      One of the first steps in creating a website is choosing a content management system (CMS). Although you can build a website using nothing more than Notepad (or a similar text editor program), opting for a CMS streamlines the process while offering additional functionality. Two of the most popular CMS are WordPress and Squarespace. Both platforms offer a convenient back-end interface for creating and managing web content. However, there are some key differences between the two that developers and designers shouldn't ignore. So, should you choose Squarespace or WordPress?  ...

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    Top 3 Things to Consider When Designing a New Website

      Virtually every legitimate business--and many not-so-legitimate businesses--maintains a website of some sort. This is true even of those types of business that typically do not translate well to the Internet marketplace. Yet, as technology advances and the technological prowess of consumers keeps pace, it is no longer enough merely to have a website....

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    Website Design: How Big Should Your Blog Get?

    Building a blog for your company can be a very exciting venture. While you want to be as creative as possible, you also want to research how to make the most effective content. Many search engine experts are saying to focus on creating niche websites centered around one or two keywords. Others are suggesting that creating massive authority sites is the best way to get your company out there. If you aren't sure how big your blog should be, use this quick guide as a starting point....

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    Creative Website Design to Keep Customers Coming Back

    In order for a business to become and remain successful, it must continually attract new customers and entice existing customers to return often. A clean, interesting website design is a must. Here are a few website design tips to keep customers coming back....

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    3 Web Design Mistakes You Never Want to Make

    When it comes to web design, there are a ton of things a business can do right. However, there are many more things a business could do wrong. To get off on the right foot with web design for your business website, you need to be aware of common mistakes and avoid them at all costs. In this post, you will learn about three of the most detrimental design mistakes that you don't want to make....

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    Website Design: 2 Ways To Turn Website Visitors Into Customers

    While getting plenty of traffic to your website is exciting, it means nothing if none of those visitors become paying customers. Having the rightwebsite design plays a huge role in whether or not visitors to your site will pay for your services and products. In this post, you will learn two clever ways to leverage the right website design and turn visitors into customers....

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    3 Things You Must Include In Your Small Business Web Design

    For small businesses aiming for sustainable, long-term growth in today's digital world, one of the most valuable business assets to have is a business website design that's as effective as it is attractive. And while it's relatively easy for almost anyone to put together a basic business website, it's not so easy to create a truly great web design that will add real value to your small business....

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    Keep Your Revenue in the Black and Your Income Out of the Red with a Web Site that Sells for You!

    Sales is the life blood of any business and your job in selling is never over. It is unlikely that a robot is going to take over the sales process for you anytime soon. However, if you want a quick and painless way to get into the black ( revenue !!!), check out the three tips below....

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    Get Professional Website Design to Start Taking Advantage of Referral Traffic

    Making it easy for people to use your business is an effective way to create success or improve upon it. For instance, an individual who has to call to ask a simple question may prefer to find another business that already has the answer in a reliable place, such as the business’s website. If you do not have a website, you are missing out on a huge opportunity to attract more customers to your business, especially with referral traffic. Investing in professional website design will equip you with an impressive website....

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    Web Design That Adapts to Customers

    It's easy to see the Internet simply as the digital version of print, but they both have different advantages. Applying all the same things to print and the Internet is extremely inefficient either way. The Internet is an interactive media, which allows you to simultaneously present multiple target audiences with relevant information. The more personalized your website design is, the more likely it is that you'll have a sale....

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