Small Dog Creative

    4 Questions to Determine if You Need To Update Your Website

      How long has it been since you last updated your website? The saying 'if it's not broken, don't fix it' doesn't apply to web pages. The internet moves fast, and the strategies that were in style a few years ago can make your business look dated now. It's wise to update your website regularly, whether it's in the form of fresh blog content, landing page revisions, or complete design facelifts (which most marketers recommend every one or two years).  If it's been a while since you've updated your site, ask yourself these four questions. They will help you determine if you're overdue for a website refresh:   ...

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    7 Simple Tips for Writing Effective Web Content

      If you're like many website owners, you apply the same rules for writing web copy that you'd use for writing printed material such as reports, ads, essays, or even books. In other words, you consider the needs, personality, and desires of your audience and jot down words that seem like a good match. While this approach sounds logical, it ignores the fact that writing for the web is completely different from other types of writing. Internet readers are not the same as readers of print copy (even if they're the same people at different times!). To help you understand this crucial difference, here are 7 tips for writing effective web content that probably go against many of your usual writing habits.   ...

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