Small Dog Creative

    4 Renegade Social Media Campaigns That Won Big... And How You Can Steal Their Street Cred

    When it comes to marketing, social media has completely revolutionized the industry and made staying ahead of the curve a whole lot easier… and a whole lot harder all at once. Coming out on top today means being wildly innovative and daring to be the quirky oddball – even when being the quirky oddball could come back to bite you in the ass. From fast food giants to small potatoes, here are 4 rebel companies whose campaigns made waves or got banned, made sales or big news, and almost broke the internet… almost....

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    4 Ways Social Media Can Boost SEO

      It's tempting to consider social media and search engine optimization as separate marketing tactics. One seeks to engage your target audience on an external network, while the other attempts to draw them to your website. And yet, the two are more closely related than you might think. In fact, used correctly, your social media marketing efforts can play a big role in increasing your search engine optimization. More specifically, here are 4 ways you can use social media to boost your SEO....

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    3 Ways to Use Facebook Groups for Business

      It's tempting to create content and then promote on as many channels as possible. Of course, you want to be everywhere and increase the odds that your ideas and message are spread to the masses. A fundamental approach of bringing your ideas to an existing marketplace may work faster and be more efficient. The strategy is utilizing the power of Facebook and its groups. We will discuss 3 ways to use Facebook Groups to propel your business:...

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    4 Tips to Help Your Social Media Presence

    There’s a difference between trending, and being present and active on social media. While it can be extremely beneficial for a company to “trend”, or “go viral”, its also not that easy to do, and not always necessary. The topics and campaigns that go viral have no specific formula that they follow, and sometimes take enormous amounts of work....

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    Small Business Branding: Don't Forget Social Media

    You know all about the importance of small business branding. After all, we may have talked about it once or twice... or maybe  even more than that. So we are not going to sit here and beat a dead horse trying to bring home that message (rest in peace, dear horse.)...

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    Navigating the World of Twitter

    More and more businesses are "tweeting," and why not? It's free and not hard to compose--just 140 characters per "tweet." It's simple to set up an account and you can link to it from your website....

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    Social Networking & Marketing

    Social networking and marketing are key factors to getting your website seen. Think of your social networks as back doors to your website--they allow people to find your business and services on the internet without needing to conduct a Google search. It's also a great way to get people to stumble upon your business. ...

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    Announcements & Calendars


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    Linking and Syncing Your Social Networks

    Your social networks are gold! Make sure to take advantage of social networking sites like Twitter, Facebook, and LinkedIn (just to name a few). These outlets are a great way to connect and network with people & potential customers....

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    Social Media for Businesses: To "Like" or Not to "Like"?

    Social media is booming, but many businesses are asking if it is the right strategy for them. The truth is, social media can help your business tremendously. While it can be hard to measure exactly how much social media marketing can increase your overall revenue, it is certainly a worthwhile investment. What’s more is that there is much more to gain from social media that a sales figure. Sales figures aside, here are five benefits of social media for your business:...

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    Sharing is Power: Social Sharing in Email Marketing Part 1

    Social sharing has become a next-to-natural part of email marketing, and it’s a trend that is rendering enormous results. Email has become a social tool in itself. Are you using your emails to your fullest advantage?...

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    Take Care of Your Online Social Reputation

    Nowadays, most brands have a social presence online, and across several platforms -- Facebook, Twitter, LinkedIn, and Google+, among many others. The key to maintaining & managing your social presence is to have a social strategy. This means managing and consolidating your brand’s reputation so that you have a clear presence that is cohesive and dynamic rather than disorganized or repetitive. Here are five quick tips for doing just that: 1. Develop Your Look & Feel. A big part of your strategy is to develop what your brand will look like online. Doing this early on will help make the rest of the process flow smoothly and efficiently. This may take different forms depending on the platform, but your audience should be able to perceive your sense of branding....

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    The Perils of Social Media - McDonald's Twitter Campaign Backfires

     Social media doesn't always work in your favor. McDonalds learned a harsh lesson on Twitter recently......

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    Understanding Search Engine Optimization (SEO)

    Your website cannot be successful if you don't have traffic. You can have a professional looking website, post all the testimonials you want, and have a site full of products but if no one is coming to read them, then you are wasting your time. That is why it is important to think like search engines when building your website. This will help give you a better understanding of what you can do to boost your Google ranking, which is a key factor to your website's success....

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    3 Golden Rules for Social Media

    Great tips from Dell's Director of Social Media, Richard Binhammer's. Here are his 3 golden rules of Social Media. 1. Social media is less of a channel and more of a tool for connecting better with your customers. 2. Social media is only valuable to business when it also has a value for customers. 3. Listen, engage (appropriately and in ‘social' ways) and act....

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